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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun122014

Visa Thinks, Acts Social, Financial, Nobel (Peace Laureates) In World Cup Activation

By Barry Janoff

June 11, 2014: Visa has put together a powerhouse team to help move the marketing needle during the FIFA World Cup.

Not athletes, sports icons or coaches, as other companies have done. But, instead Nobel Peace Laureates, who talk about how soccer unites people even as rooting for your favorite World Cup nation can put them at odds.

The Nobel Peace Laureates effort, anchored by a spot, "United In Rivalry," is part of Visa's overall platform to support its status as as FIFA's exclusive financial services partner.

The acclaimed group of Nobel Peace Laureates includes Oscar Arias (Costa Rica, 1987), Leymah Gbowee (Liberia, 2011), Sir Bob Geldof (Ireland, 2006 nominee), David Trimble (Northern Ireland, 1998) and Lech Walesa (Poland, 1983).

"We pride ourselves in being united . . .  except for where fútbol is involved," says Gbowee.

"Fútbol isn't life or death," says Geldorf. "It's much more important than that." (See the full spot here.)

The push, which enhances and expands on Visa's umbrella theme, “Everywhere You Want to Be," puts an emphasis on Visa's tech, mobile, social media efforts, as well as the company's array of financial services.

Lead agency is BBDO New York.

Featured are contactless-enabled point-of-sale terminals and ATMs; social media destinations such as Twitter, Facebook and YouTube; a dedicated site that offers access to interactive and chat room World Cup  and Visa financial services, and enables fans and visitors to chat and interact; and a site dedicated to Visa Teletransporter, a program that allows people to "transport themselves into the center of FIFA-inspired events."

A new FIFA World Cup-themed educational video, Visa Financial Football, is an online game that "helps teach the fundamentals of personal finance to students and adults.

The "United In Rivalry" ad joins other new spots in Visa's World Cup campaign that do feature noted athletes.

In "Restaurant,” former France National Team star, three-time FIFA World Player of the Year and FIFA World Cup winner Zinedine Zidane finds out what happens when he decides to watch a World Cup game and root for France against Italy on a TV situated in an Italian restaurant.

"Unlikely Fans" shows how people who are not necessarily soccer fans still have a passion for the World Cup. Among those highlighted: rugby players, salsa dancers, fishermen, actors, Olympic athletes, physicists and clowns.

In "Usain Bolt: Jamaica To Brazil," Visa helps the Olympic gold medalist and world-renowned track and field icon from Jamaica to learn Portuguese and hone his soccer skills, then use his Visa mobile apps contactless payments online and his credit card to get from the streets of Trelawny to the beaches of Rio.

In addition, Visa has joined with DreamWorks Animation and Twentieth Century Fox Consumer Products  to create print and digital media featuring characters from Kung Fu Panda, Madagascar, Shrek and The Simpsons, which show "how even animated characters want to be part of the FIFA World Cup."

Visa has also enlisted filmmakers representing the 32 World Cup nations to create Samba of the World, a first-time program for Visa in which each local artist created a 90-second film, using the same format and music track, to show how their country celebrates the World Cup.

Visa has been an official FIFA partner since 2007 and earlier this year signed an eight-year deal that extends its rights through the 2022 FIFA World Cup in Qatar.

The campaign comes as many of FIFA's global partners have called for a review of the selection of Qatar as the host nation for the 2022 World Cup due to allegations of bribery and other illegalities. Joining Visa in openly expressing their concern were adidas, Coca-Cola, Hyundai-Kia and Sony. FIFA partner Emirates Airline has not as yet made any public comments on the situation.

“Our goal is to make it easy, engaging and relevant for everyone, everywhere, to connect to the FIFA World Cup and be part of the collective experience,” Charlie Scharf, CEO for Visa Inc., said regarding the new World Cup campaign. “From immersive fan engagement programs to innovative partnerships that help advance the next generation of payment technologies in Brazil, Visa is connecting more people than ever before with this momentous global event.”

According to Antonio Lucio, chief brand officer for Visa Inc., “Rivalry was a fun theme to explore as part of our “Everywhere” campaign considering that everyone – even our most peaceful world leaders – wants to be part of the World Cup celebration. With this spot, we’re celebrating the one commonality we all have, despite our backgrounds, which is an unwavering passion for football.”

Visa said that its Teletransporter program enables people to insert their personal image into a series of soccer-themed videos that can be shared via social networks. The scenarios includes a dinner with former FIFA World Player of the Year and FIFA World Cup winner, Fabio Cannavaro, juggling a football with Zidane and scoring a pivotal tournament goal.

Visa said it would unveil videos throughout the World Cup.

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