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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

Topps Now: Team USA 2017 WBC Champions (March Mad Ads Below)

COLLEGE

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul072016

Virgin Media Gets Usain Bolt Up And Running For Broadband, Summer Olympics

By Barry Janoff

July 6, 2016: The fastest man in the world wants to make your telecom experience faster. And to also make the U.K. faster, post Brexit.

Usain Bolt, who set a world record by running a 100-meter race in 9.58 seconds on Aug. 16, 2009 in Berlin in the final of the World Athletics Championship, has teamed with Virgin Media for "Be the Fastest."

The multi-platform campaign is anchored by a TV spot that runs 100 seconds and is divided into various segments of 9.58 seconds each.

The commercial, with voiceover from fellow track & field icon Michael Johnson, shows how Bolt made his way from childhood in Jamaica to the top of the running and Olympic world. The campaign comes as Bolt is preparing to compete in the Summer Games in Rio de Janeiro, seeking to add to his six Olympic gold medals — three each at Beijing (2008) and London (2012).

"Usain Bolt broke the 100 meter world record in 9.58 seconds, Do you know what 9.58 seconds feels like?" asks Johnson as we see Bolt running, training, playing, dancing, being evaluated by a computer and even as an emoji "It feels like this: Like the boy who grew up and never lost his killer instinct. Like that healthy Jamaican home cooking. It feels beautiful. Like pure joy."

The spot ends with the campaign's tag line, “Are you ready to be moved?” (See the full spot here.)

“Broadband speeds are the beating heart of the Virgin Media brand," Kerris Bright, CMO for Virgin Media, said in a statement. "Speed unlocks the difference that Virgin Media provides, encouraging our customers to do more, be more and have more fun.

"Our new campaign, the latest in our long-running partnership with Usain, celebrates a scorching summer of sport where he is going to play a huge part and brings to life what it feels like to ‘Be the Fastest,'" said Bright.

Support for the effort includes Internet, outdoor, in-cinema and social media. Lead agency is BBH London.

Virgin Media unveiled the ad earlier this week by transforming 100 meters of London's River Thames into a video screen and playing the commercial on it, with Bolt in attendance.

Bolt also has alliances that include Puma, Gatorade, Hublot, ANA Airlines, Nissan, as well as the Usain Bolt Foundation. He earns about $30 million in endorsements, according to industry analysts.

According to Virgin Media, the commercial "attempts to lift the lid on the real Bolt. It shows the ‘overwhelming rush of hurt’ he describes when talking about his training schedule, the impact his achievement had on adoring fans, the healthy Jamaican diet he grew up on, the gaming arcades he spent his childhood in and the Jamaican dance culture he is still a part of.

"By the end of the ad, we've shown what it feels like to be the fastest, not just for Bolt, but how that can be achieved through our VIVID 200Mbps fibre optic broadband. Our customers experience some of the fastest broadband speeds, giving them a superior entertainment experience, whether it be with movies, music or gaming," per Virgin Media.

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