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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul072016

Virgin Media Gets Usain Bolt Up And Running For Broadband, Summer Olympics

By Barry Janoff

July 6, 2016: The fastest man in the world wants to make your telecom experience faster. And to also make the U.K. faster, post Brexit.

Usain Bolt, who set a world record by running a 100-meter race in 9.58 seconds on Aug. 16, 2009 in Berlin in the final of the World Athletics Championship, has teamed with Virgin Media for "Be the Fastest."

The multi-platform campaign is anchored by a TV spot that runs 100 seconds and is divided into various segments of 9.58 seconds each.

The commercial, with voiceover from fellow track & field icon Michael Johnson, shows how Bolt made his way from childhood in Jamaica to the top of the running and Olympic world. The campaign comes as Bolt is preparing to compete in the Summer Games in Rio de Janeiro, seeking to add to his six Olympic gold medals — three each at Beijing (2008) and London (2012).

"Usain Bolt broke the 100 meter world record in 9.58 seconds, Do you know what 9.58 seconds feels like?" asks Johnson as we see Bolt running, training, playing, dancing, being evaluated by a computer and even as an emoji "It feels like this: Like the boy who grew up and never lost his killer instinct. Like that healthy Jamaican home cooking. It feels beautiful. Like pure joy."

The spot ends with the campaign's tag line, “Are you ready to be moved?” (See the full spot here.)

“Broadband speeds are the beating heart of the Virgin Media brand," Kerris Bright, CMO for Virgin Media, said in a statement. "Speed unlocks the difference that Virgin Media provides, encouraging our customers to do more, be more and have more fun.

"Our new campaign, the latest in our long-running partnership with Usain, celebrates a scorching summer of sport where he is going to play a huge part and brings to life what it feels like to ‘Be the Fastest,'" said Bright.

Support for the effort includes Internet, outdoor, in-cinema and social media. Lead agency is BBH London.

Virgin Media unveiled the ad earlier this week by transforming 100 meters of London's River Thames into a video screen and playing the commercial on it, with Bolt in attendance.

Bolt also has alliances that include Puma, Gatorade, Hublot, ANA Airlines, Nissan, as well as the Usain Bolt Foundation. He earns about $30 million in endorsements, according to industry analysts.

According to Virgin Media, the commercial "attempts to lift the lid on the real Bolt. It shows the ‘overwhelming rush of hurt’ he describes when talking about his training schedule, the impact his achievement had on adoring fans, the healthy Jamaican diet he grew up on, the gaming arcades he spent his childhood in and the Jamaican dance culture he is still a part of.

"By the end of the ad, we've shown what it feels like to be the fastest, not just for Bolt, but how that can be achieved through our VIVID 200Mbps fibre optic broadband. Our customers experience some of the fastest broadband speeds, giving them a superior entertainment experience, whether it be with movies, music or gaming," per Virgin Media.

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