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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug182014

Ex-Boxing Champ Vinny Pazienza Back In Action On Screen, In Marketing Ring

By Barry Janoff

August 17, 2014: During a boxing career that covered more than 20 years, Vinny Paz — who was born Vinny Pazienza, aka The Pazmanian Devil — amassed a 50-10 record, including 30 KOS. Along the way he earned such titles as the IBF World Lightweight crown, WBA World Light-Middleweight crown, IBO World Super-Middleweight crown, IBC World Super-Middleweight crown and the WBC International Super-Middleweight crown.

In late 1991, Paz was involved in a car accident in which he broke his neck. Although he said that doctors told him he would never walk, let alone fight, again, he was back in the ring, working with trainer Kevin Rooney, just over a year later. His boxing career continued for another decade but wound down after 2001, with only one fight in 2002 and one in 2004, which became his 50th and final career win.

Since then, Paz has largely been out of the public spotlight. But now, Paz is coming back on several fronts.

A movie based on his life, Bleed For This, is currently being filmed with release scheduled for 2015. It stars Miles Teller as Paz and Aaron Eckhart as Rooney, under the auspices of executive producer Martin Scorsese.

Paz also is at the center of a multi-media campaign for Wocket, a next-generation smart wallet from NXT-ID designed to replace all the cards in your wallet.

According to the Shelton, Conn.-based company, Paz is part of a celebrity ad campaign, "Get to Know Wocket," where he will explain how the product is designed to "protect your identity and replace all the cards in your wallet, with no smart phone required."

"We are delighted that notable celebrities from movies, music and sports are excited about the Wocket and are willing to lend their support to get the word out."

The Wocket can hold information for more than 10,000 cards (such as credit, debit, ATM, loyalty, gift, ID, membership, insurance, ticket, emergency, medical, business) and coupons and 100 voice commands. NXT-ID said it "works anywhere credit cards are accepted and only works with your biometric stamp of approval."

Singer/actor Joey Fatone ('N Sync) has appeared in previous marketing.

"We are delighted that notable celebrities from movies, music and sports are excited about the Wocket and are willing to lend their support to get the word out about putting a wocket in your pocket!" Gino Pereira, CEO for NXT-ID,  said in a statement. "They certainly give a level of comfort and familiarity to a consumer that is still learning about the Wocket in our current advance ordering phase. We look forward to putting Wockets in the consumer's pocket this fall."

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