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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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CFB Title Games '21-24
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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct132010

Venus Williams Joins David Beckham To Get Active (2) For EA Sports

October 12, 2010: Venus Williams, who this month said that a knee injury would keep her off the tennis circuit for the remainder of 2010, will not be inactive. The world's No. 3 ranked women's player has signed a deal with EA Sports to become North American brand ambassador for the label's Active 2, a line of interactive fitness products that feature personalized, customizable workouts.

Williams joins international soccer star David Beckham as high-profile athletes endorsing Active 2, with Beckham having recently been named brand ambassador in Europe and Australia. Financial terms of the deal with Williams were not disclosed.

Although marketing support was not detailed, Williams is expected to appear in print, Internet and POP, as well as making personal appearances to support Active 2's scheduled North American launch on Nov. 16. Active 2 will be available on Kinect for Xbox 360, PlayStation3 and Wii, with versions for iPhone and iPod touch to follow at a later date.

According to EA Sports, Active 2 "focuses on improving muscular strength, endurance and flexibility, while providing an intense cardio workout, [combining] a heart rate monitor and wireless motion tracking data to deliver a fitness experience that achieves authentic, measurable results."

“Venus is one of the most recognizable, popular and accomplished tennis players in the world; her success can be attributed to both her talent as well as her dedication to fitness,” Jon Slavet, vp-product strategy for Active, said in a statement. “Her commitment to healthy living and ability to inspire others makes her a natural fit for EA Sports Active 2.”

According to Williams, “What I love about EA Sports Active is that it offers a variety of workouts that are both challenging and fun, which is important to keep me motivated. I’m excited to be working with EA Sports to show others that you can be active and reach your fitness goals while having fun at the same time.”

Williams last played in the the 2010 U.S. Open, losing in the semi-finals to eventual champion Kim Clijsters. Among the events she will miss is the Fed Cup finals in November and the WTA Championships.

Williams currently appears in national marketing for Nabisco's Oreo Double Stuf brand alongside Eli Manning, Shaquille O'Neal and Apolo Ohno. She also has deals with companies including American Express, Wilson and Coca-Cola's PowerAde. In addition, she oversees her own athletic and lifestyle clothing and shoe line, eleVen.

David Beckham Gets Active As Global Spokesman For EA Sports' Active 2

Eli, Venus, Shaq, Apolo Power Double Stuf Campaign, But Where Are Peyton, Serena?

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