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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Aug012018

Van Heusen Enters UFC’s Octagon Dressed For Success As Official Partner

By Barry Janoff

July 31, 2018: Although some people might see Van Halen as a better fit, UFC and PVH Corp. have other plans.

The MMA circuit has signed a deal naming PVH division Van Heusen as UFC’s first “official men’s dress furnishings provider,” with the alliance so significant that PVH called it the “most robust 360-degree marketing effort to-date for the Van Heusen brand.”

Financial terms of the pact, which officially launches this week leading to UFC 227 on Aug. 4 in Staples Center, Los Angeles, were not released.

Multi-platform marketing — supporting the Van Heusen Flex Collection — will get major play on TV via an anchor commercial, “Office MMA,” starring UFC bantamweight champion TJ Dillashaw and UFC welterweight contender Stephen Thompson.

"Tapping into the burgeoning popularity of MMA, as well as two of its premier athletes in TJ Dillashaw and Stephen Thompson, was hugely important to us as we look to reach the next generation of Van Heusen men,” Ken Duane, PVH’s CEO-Heritage Brands, said a statement.

In the TV spot, the two men are seen in an office setting wearing clothing from the Van Heusen Flex Collection. The scene quickly escalates from sedate to competitive within an Octagon, with both men showing they can perform their most accomplished MMA moves while wearing Flex items.

The Van Heusen Flex collection of men’s shirts and pants “incorporates stretch features to give men a corporate business-like look without sacrificing the range of motion or comfort found in casual clothing,” per the brand.

According to Paul Asencio, UFC svp-global partnerships, “The Van Heusen Flex Collection is perfect business attire for UFC athletes outside of the Octagon because it allows them to wear stylish and flexible business apparel without compromising their comfort, individual style or look.”

The spot will air across national and local cable TV, including NFL Network, Comedy Central, Fox Sports 1 and TruTV; programmatic and Pay-Per-View shows; video on-demand on Hulu, DirecTV Now, Sling TV and Roku.

Digital will hit news and sports Web sites such as Bleacher/Report and ESPN. Display ads will be placed on select retailer sites.

Van Heusen branding will be featured inside UFC Octagon at UFC 227 where Dillashaw is scheduled to fight Cody Garbrandt.

Van Heusen will take over UFC's homepage on Aug. 4 to coincide with the event.

The campaign also features in-store and in-gym signage at various retailers and Life Time athletic resort locations to include UFC’s logo along with images of Dillashaw and Thompson.

In addition, “MMA Office” will air as pre-roll on UFC’s YouTube channel, and Van Heusen creative featuring Dillashaw and Thompson will be incorporated across UFC’s social media channels.

“Van Heusen has a history of firsts, and our partnership with UFC adds to that impressive list,” said Duane.

“Tapping into the burgeoning popularity of MMA, as well as two of its premier athletes in TJ Dillashaw and Stephen Thompson, was hugely important to us."

“We were first-to-market with our innovative Flex Collar and are eager to highlight our Flex collection in an authentic, surprising, and first-of-its-kind way: becoming UFC’s first Official Men’s Dress Furnishings Provider.”

The Van Heusen Flex Collection includes dress shirts, pants, suit separates and sport shirts ($50– $220), available at retailers including Kohl’s, JCPenney, Macy’s as well as VanHeusen.com.

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