Special to NYSportsJournalism.com
March 6, 2013: The U.S. Olympic Committee has sweetened its roster of marketing partners with the addition of The J.M. Smucker Co.
Smucker has signed a four-year-deal, effective immediately, to become an official sponsor of the U.S. Olympic and Paralympic Teams for the 2014 Winter Games in Sochi, Russia; and for the 2016 Summer Games in Rio de Janeiro, Brazil.
Financial terms were not disclosed.
The deal comes with just under a year until the 2014 Winter Games, which run from Feb. 7-23.
The USOC said that J.M. Smucker would activate four brands — Smucker's, Folgers, Jif, and Smucker's Uncrustables Sandwiches — within the following product categories: packaged fruit and nut spreads, packaged ground or whole bean coffee, and packaged refrigerated/frozen hand-held sandwiches.
Smucker said that is already developing U.S. activation plans around the 2014 Olympic Winter Games. Lead brands will be Smucker's, Folgers, Jif and Smucker's Uncrustables, which will be associate sponsors of Team USA's "Road to Sochi" campaign.
Smucker already has an alliance with Kristi Yamaguchi, whose numerous achievements include a gold medal in figure skating at the 1992 Winter Olympics in Albertville.
In addition to financial support, Smucker said that its participating brands would "provide athletes and coaches at the U.S. Olympic Training Centers and additional team venues with a variety of delicious food products on a daily basis."
The USOC has OTCs in Chula Vista, Calif., Colorado Springs, Colo., and Lake Placid, N.Y.
"We have always taken great pride in the athletes that strive to represent the United States in the Olympic Games and are truly honored to have this opportunity to help support their dreams," Richard Smucker, CEO for the Orrville, Ohio-based J.M. Smucker Co., said in a statement. "At Smucker our purpose is to help bring families together for memorable moments, and these gifted athletes do exactly the same thing for the entire country with their hard work, determination and, ultimately, unforgettable performances on the world stage."
Global partners of the USOC and the International Olympic Committee include ATOS, Coca-Cola, Dow Chemical, General Electric, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung and Visa.
"At Smucker our purpose is to help bring families together for memorable moments, and these gifted athletes do the same thing for the entire country."
Smucker joins a USOC roster that includes 24 Hour Fitness, BMW, BP, Anheuser-Busch (Budweiser), Chobani, The Hartford, Hilton, Kellogg's, Liberty mutual, Nike and United Airlines.
According to Scott Blackmun, CEO for the USOC, "We're proud to welcome The J.M. Smucker Company and its acclaimed lineup of brands to the U.S. Olympic family and to our steadfast roster of USOC sponsors — the team behind the team. This partnership provides America's athletes with valuable support and resources, affording them greater focus toward achieving their lifelong goal of representing the United States at the Olympic Games."