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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov082012

Liberty Mutual Now Ensuring, Insuring Summer, Winter Games For USOC

By Barry Janoff

November 8, 2012: The U.S. Olympic Committee has unveiled its first new sponsorship deal post-London Olympics, signing Liberty Mutual Insurance as an official partner for the next three years.

The current alliance includes the 2014 Winter Olympics in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro, Brazil.

The deal is for both the Olympic and Paralympic teams. Financial terms were not disclosed.

Beginning January 2013, Liberty Mutual becomes the USOC's official property and casualty and life insurance partner. The company replaces Allstate, which had been partnered with the USOC since 2002.

Liberty Mutual is also expected to replace Allstate as official presenting partner of the U.S. Olympic Hall of Fame and the Hall of Fame Induction Ceremony.

Liberty Mutual shares the category with The Hartford, which last month extended its pact as the USOC's official disability insurance partner.

"I am happy to welcome Liberty Mutual to the family of great USOC sponsors, and I am eager to work together over the coming years in support and celebration of Team USA athletes," Scott Blackmun, CEO for the USOC, said in a statement. "Liberty Mutual is dedicated to sport at all levels — from youth sports to the highest level of international competition — and it will be a great partner to our U.S. Olympic and Paralympic athletes."

"Liberty Mutual is dedicated to sport at all levels . . . and it will be a great partner to our U.S. Olympic and Paralympic athletes."

Liberty Mutual said that becoming an official partner with Team USA would help the firm to build its Responsible Sports program, which since 2007 has worked with such groups as Positive Coaching Alliance, Amateur Softball Association of America, American Youth Soccer Organization, USA Hockey, USA Wrestling and US Youth Soccer.

Global partners of the International Olympic Committee and USOC are ACER, Atos, Coca-Cola, Dow, General Electric, McDonald's, Omega, Panasonic, Proctor & Gamble, Samsung and Visa.

In addition to Liberty Mutual and The Hartford, USOC domestic partners include 24 Hour Fitness, Adecco, Anheuser-Busch (Budweiser), AT&T, BMW, BP, Chobani, Citi, Hilton, Kellogg's, Nike, TD Ameritrade and United Airlines.

According to David Long, president and CEO for Liberty Mutual Insurance, "We are excited to join the Olympic and Paralympic Movements through our sponsorship of Team USA. Liberty Mutual Insurance has long celebrated the dreams of athletes, supporting youth athletics through our Responsible Sports program, and we look forward to continuing that support during the 2014 and 2016 Olympic and Paralympic Games."

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