Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May112011

USOC Continues Marketing March Toward 2012 Olympics With Nutrition Bar Deal

May 11, 2011: As the 2012 Summer Olympics in London draw closer, the U.S. Olympic Committee and its marketing partners are becoming more intense in marketing efforts and consumer activations.

The USOC has enhanced its marketing roster, signing a multi-year deal with PR Nutrition to create, develop and sell a line of Team USA performance nutrition bars.

Financial terms were not disclosed.

The alliance, which runs through June 2017, makes PR*Bar the official performance nutrition bar licensee of the USOC, the U.S. Olympic Team and the U.S. Paralympic Team.

In April, the USOC signed a deal that returned Kellogg's as a marketing partner after a three-year absence.

Earlier this year, the USOC extended its alliance with Nike and signed new deals with Citigroup and TD Ameritrade.

Under terms of the new deal, PR*Bar will consult with USOC sports dietitians to create, develop and sell a line of Team USA performance nutrition bars. This marks the first time USOC sports dietitians will consult with a nutrition bar company to help create a product based on collective input, according to the Olympic organization.

 PR*Bar’s line of Team USA performance nutrition bars, as well as PR*Bar’s U.S. Olympic-branded nutrition bars, will be available at retail in mid-2011. A portion of the proceeds of these sales will support the training of U.S. Olympic and Paralympic athletes and hopefuls.

In addition, PR*Bar’s Team USA performance nutrition bars will be available to U.S. Olympic and Paralympic hopefuls at the U.S. Olympic Training Centers in Colorado Springs, Colo., Chula Vista, Calif., and Lake Placid, N.Y., and at the Olympic and Paralympic Games.

"Our athletes work hard . . . Team USA performance nutrition bars will help them power their bodies for training and competition."

“We are thrilled to welcome PR*Bar into the U.S. Olympic Family of licensees,” Lisa Baird, CMO for USOC, said in a statement. “Our athletes work hard each and every day to be at their peak performance, and having easy access to Team USA performance nutrition bars will help them power their bodies for training and competition. In addition, fans who purchase PR*Bars will also be helping to support America’s athletes by financially contributing to their Olympic and Paralympic journeys.”

According to Bill Logue, co-founder and CEO of PR Nutrition, based in Carlsbad, Calif., “It’s an incredible honor to be part of the U.S. Olympic and Paralympic Family, and we look forward to introducing our new line of Team USA performance bars. Moreover, we are happy that the Team USA bars, as well as our PR*Bar family of products, will provide proceeds to support U.S. Olympic and Paralympic athletes.”

New Deal Makes Kellogg A Multi-Grain USOC Gain Through 2016

Citigroup Banks On The Olympics

TD Ameritrade Joins USOC's Partnership Roster

Back to Olympics

Back to Home Page´╗┐