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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun062016

Jeep Takes USA Basketball On A Multi-Platform Ride To the Summer Olympics

Special to NYSportsJournalism.com

June 6, 2016: As part of it's year-long 75th anniversary celebration, Jeep has unveiled a multi-platform campaign that features its official alliance with USA Basketball, which will send a team to Rio de Janeiro this summer to compete in the Olympics.

For its third annual summer marketing effort, Jeep has also joined with Sony/ATV Music Publishing and NBA All-Star Paul George, who is competing for a spot on the USA Basketball squad, for elements that include TV, print, Internet, social media, experiential with  general market, African-American and Hispanic on-air, retail and product executions.

Jeep has unveiled two TV spots with George, "4x4 Summer" and "What I Stand 4." A third spot, "4 New Perspective," celebrates the Hispanic culture.

The entire campaign was a collaboration via DDB Chicago, Alma DDB and DDB Chicago with Footsteps, per the company.

Other USA Basketball partners include Anheuser-Busch, State Farm, PepsiCo, Verizon, Harman (JBL Audio), Cisco and Nike.

According to Jeep, "4x4 Summer" celebrates the adventure and freedom that arrives with the long days and late nights of summer, played out to music by Sony/ATV Music Publishing songwriter and artist Morgan Dorr.

"What I Stand 4," features George with family and friends as he chronicles his basketball journey, while focusing on what inspires him.

"Our Super Bowl spots set the stage for celebrating the Jeep brand's 75th anniversary this year, with 'Portraits' serving as an acknowledgment of the brand's worldwide community and '4x4ever' bringing to life in song the attitude of Jeep vehicles' off-road soul and on-road performance," Olivier Francois, CMO for Jeep parent group Fiat Chrysler Automobiles Global, said in a statement.

"Our summer campaign continues this theme through a unique alignment combining the power of a custom music platform from Sony, USA Basketball Men's National Team finalist Paul George, the USAB team and our special-edition 75th Anniversary vehicles," said Francois.

As part of the umbrella campaign, consumers can share their own #MyJeepStory on the Jeep brand's 75th anniversary microsite, www.jeep.com/myjeepstory, in addition to Facebook, Twitter and Instagram.

Starting in July,  people will be able to participate in the Jeep brand "Summer of Jeep" experience during events scheduled for Chicago, Denver and Atlanta.

Jeep plans to have presence during USA Basketball's exhibition tour leading up the Rio Games.

The USA Basketball Showcase presented by Verizon schedule (subject to change) incudes:

July 22 USA vs. Argentina      TBA, Las Vegas
July 24 USA vs. China            Staples Center, Los Angeles
July 26  USA vs. China           Oracle Arena, Oakland
July 29  USA vs. Venezuela     United Center, Chicago
Aug. 1   USA vs. Nigeria          Toyota Center, Houston

"Positioning the Jeep brand's 75th Anniversary Special Edition lineup as the official vehicles of summer gives us the opportunity to celebrate this brand achievement and highlight the open-air freedom that enables consumers to go out and enjoy the season to its full potential," Mike Manley, head of Jeep Brand and Ram Brand, FCA – Global, said in a statement.

According to Jim Tooley, USA Basketball CEO, "We are extremely pleased to have the Jeep brand's support of USA Basketball as we head into summer competition. USA Basketball is proud to be a part of Jeep's 75th anniversary celebration and featured in the brand's fully integrated summer campaign."
 
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