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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan252011

Sports Authority Aligns With USA Football

January 25, 2011: Calling it the company's "most significant foray into America ’s youth football community," national retailer Sports Authority has signed a multi-year partnership with USA Football, the official youth  development partner of the NFL, the NFL Players' Assn. and the league’s 32 teams.

Financial terms of the deal were not disclosed. Partners of USA Football also include PepsiCo's Gatorade, PNC Bank and Riddell.

Independent non-profit USA Football, based in Indianapolis, encompasses more than 3 million players ages 6-14 across the country.  More than 80 annual football training events and state-of-the-art online skill development resources help to teach the game’s "fundamentals and inherent values." Founded in 2002, USA Football members include youth football coaches, players, league commissioners and game officials.

Under the multi-tiered alliance, Sports Authority will participate in USA Football’s national events and initiatives including presenting sponsor of select single-day  USA Football Coaching Schools coaching clinics exclusively designed for youth football coaches; incentives for athletes ages 7-14 who register for USA Football’s three-day USA Football Player Academy camps; and “Pass the Good” program, which promotes and enables football gear and apparel to be donated at Sports Authority stores and then awarded to youth leagues across the country based on need.

Sports Authority also will be part of the 2011 U.S. Men’s National Team, which will compete against top national teams worldwide in July at the International Federation of American Football Senior World Championship. USA Football is defending champion for the event, held every four years, which was last played in 2007 in Kawasaki, Japan.

“This partnership is very meaningful to Sports Authority as we are constantly working to connect with and help youth sports programs on a national level."

“This partnership is very meaningful to Sports Authority as we are constantly working to connect with and help youth sports programs on a national level,” David Campis, president and CEO of Sports Authority, said in a statement. “Sports Authority strongly values encouraging youth to stay active and healthy through competitive and recreational sports and looks forward to this landmark partnership with USA Football.”
 
According to Scott Hallenbeck, USA Football executive director, “We are very pleased to welcome an industry leader like Sports Authority into the USA Football family,”  “Together we will help advance youth football through our events and initiatives that benefit the millions of youngsters who love to play this sport.”

Sports Authority operates more than 450 stores in 45 states. 

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