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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar052014

For Final World Cup Broadcast, Univision Shares Vision Of 100-Day Countdown

By Barry Janoff

March 5, 2014: Univision Deportes, which will air live all 64 matches in the 2014 FIFA World Cup, has unveiled multi-platform marketing and activation to coincide with the 100-day countdown to the event.

Between now and the beginning of the World Cup on June 12 in Brazil, Univision, which has exclusive Hispanic broadcast rights in the U.S., said it would have "the most extensive array of programming, coverage, analysis, technology offerings and digital resources in the company’s history," leveraging its sports, news and entertainment divisions.

“Univision is the home for soccer in the U.S. and our World Cup coverage will deliver on our expertise and passion for the sport," Juan Carlos Rodriguez, president for Univision Deportes, said in a statement. "We are bringing a unique, fan tailored experience never before seen around the World Cup."

Following the 2014 World Cup, exclusive Spanish-language broadcast rights move to Telemundo, owned by NBC Universal, for 2018 (in Russia) and 2022 (Qatar) under a deal signed with FIFA in 2011.

ESPN, which along with co-Disney Co. sibling ABC, has exclusive U.S. English-language broadcast rights to the World  Cup, has launched its own 100-day countdown, highlighting programming that will air across its family of networks, Internet, social media, digital and mobile outlets. Concurrently, ESPN Deportes, though not able to air the games themselves, will support ESPN's coverage with features, analysis, news and interviews.

Under the new FIFA deal, English-language U.S. broadcast rights move from ESPN to Fox Sports in 2018 and 2022.

Marketing support includes TV, which kicked off with an umbrella anthem spot, Internet, social media, mobile and a sweepstakes with the top prize a trip to Miami to tour the Univision studios. (Details here.)

Among the programming scheduled on Univision Deportes will be a countdown of the 100 best goals in soccer history; Leyendas del Mundial, 100 hour-long condensed classic soccer matches from every World Cup; 100 A-Z of World Cup vignettes and short clips covering "every pivotal moment, play, and memory of past World Cups will air across networks and on digital.

According to Rodriguez, "We are investing and dedicating our extensive platforms and resources — including Univision, UniMás, Galavisión, Univision Deportes Network, UVideos, digital sites and mobile apps —which will make these next 100 days the most exciting and content-filled lead-up to the games in this country’s television history, regardless of language.”

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