By Barry Janoff
July 16, 2014: With less than three weeks to the opening of their new $1.2 billion, 68,500-seat, open-air stadium, the NFL's San Francisco 49ers continue to be aggressive on the marketing partnership field, adding United Airlines and mobile workplace firm Citrix to the team's roster.
United Airlines signed a ten-year deal to become the exclusive domestic and international commercial airline partner of the Niners and Levi’s Stadium in Santa Clara, Calif.
Citrix also signed a ten-year deal to provide the team and new venue "mobility solutions and cloud services that will enable mobile workspace collaboration and productivity across Levi’s Stadium and during day-to-day team operations."
Financial terms of the deals were not disclosed.
The first game scheduled for Levi's Stadium is Aug. 2 between Major League Soccer clubs San Jose Earthquakes and Seattle Sounders. The first regular-season Niners game is Sept. 14 when the team hosts the Chicago Bears in a nationally televised event on NBC's Sunday Night Football.
The NFL's historic Super Bowl 50 will be played February 2016 in Levi's Stadium, located about 30 miles south of San Francisco.
Partners of the Niners and the new stadium also include naming rights holder Levi's, PepsiCo, Yahoo!, Intel, Anheuser-Busch's Bud Light, Sony, Comcast-NBCUniversal, Esurance, SunPower, NRG Energy, SAP, Violin Memory and Brocade.
As part of its pact, United Airlines will be the presenting sponsor of an exclusive club designed to accommodate over 3,300 ticketed guests for 49ers games, special public events and private catered events. At 44,000-square feet, the United Club would be the largest club space in Levi’s Stadium.
The partnership also gives United Airlines permanent and digital signage, media, special experiential assets for United MileagePlus members and the right to fly the 49ers team charter business annually, according to the carrier.
The partnership with Citrix branding of the Owners Club level of suites as the “Citrix Owners Club.”
“United Airlines has long history and major presence in the Bay Area, and so we’re delighted to partner with the great San Francisco 49ers franchise,” Thomas O’Toole, United’s svp-marketing and loyalty and president of MileagePlus, said in a statement. “We look forward to visitors at Levi’s Stadium enjoying The United Club this season and for many years to come.”
According to Jed York, CEO for the 49ers, “We’re pleased to have United Airlines partner with us and present one of the special locations at Levi’s Stadium. From the spectacular views of the playing field and surrounding foothills to the luxurious food and beverage options, The United Club will offer all the amenities of a first-class viewing area.”
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