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• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul162014

United Airlines On Board As Partners With NFL's Niners, New Levi's Stadium

By Barry Janoff

July 16, 2014: With less than three weeks to the opening of their new $1.2 billion, 68,500-seat, open-air stadium, the NFL's San Francisco 49ers continue to be aggressive on the marketing partnership field, adding United Airlines and mobile workplace firm Citrix to the team's roster.

United Airlines signed a ten-year deal to become the exclusive domestic and international commercial airline partner of the Niners and Levi’s Stadium in Santa Clara, Calif.

Citrix also signed a ten-year deal to provide the team and new venue "mobility solutions and cloud services that will enable mobile workspace collaboration and productivity across Levi’s Stadium and during day-to-day team operations."

Financial terms of the deals were not disclosed.

The first game scheduled for Levi's Stadium is Aug. 2 between Major League Soccer clubs San Jose Earthquakes and Seattle Sounders. The first regular-season Niners game is Sept. 14 when the team hosts the Chicago Bears in a nationally televised event on NBC's Sunday Night Football.

The NFL's historic Super Bowl 50 will be played February 2016 in Levi's Stadium, located about 30 miles south of San Francisco.

Partners of the Niners and the new stadium also include naming rights holder Levi's, PepsiCo, Yahoo!, Intel, Anheuser-Busch's Bud Light, Sony, Comcast-NBCUniversal, Esurance, SunPower, NRG Energy, SAP, Violin Memory and Brocade.

As part of its pact, United Airlines will be the presenting sponsor of an exclusive club designed to accommodate over 3,300 ticketed guests for 49ers games, special public events and private catered events. At 44,000-square feet, the United Club would be the largest club space in Levi’s Stadium.

The partnership also gives United Airlines permanent and digital signage, media, special experiential assets for United MileagePlus members and the right to fly the 49ers team charter business annually, according to the carrier.

The partnership with Citrix branding of the Owners Club level of suites as the “Citrix Owners Club.”

“United Airlines has long history and major presence in the Bay Area, and so we’re delighted to partner with the great San Francisco 49ers franchise,” Thomas O’Toole, United’s svp-marketing and loyalty and president of MileagePlus, said in a statement. “We look forward to visitors at Levi’s Stadium enjoying The United Club this season and for many years to come.”

According to  Jed York, CEO for the 49ers, “We’re pleased to have United Airlines partner with us and present one of the special locations at Levi’s Stadium. From the spectacular views of the playing field and surrounding foothills to the luxurious food and beverage options, The United Club will offer all the amenities of a first-class viewing area.”

Esurance Joins San Francisco 49ers As Marketing Partner

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