By Barry Janoff
March 18, 2014: Jay Wright, the head men's basketball coach for Villanova, and Frank Vogel, head coach of the NBA's Indiana Pacers, are the two newest spokespersons for Dove Men+Care who will share stories about life, basketball and feeling comfortable in their own skin.
The pair take a lead role in the men's grooming brand's March Madness activations, which operate under the umbrella theme "Easy Decisions," which proposes that while decisions are tough for coaches and fans, Dove Men+Care, a division of official NCAA marketing partner Unilever, can make them easier.
"Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock," Rob Candelino, vp-Unilever Skincare, said in a statement. "Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision."
Concurrently, Dove Men+Care sibling Degree Men, the official locker room products of the NCAA, has unveiled "Clash of the Underdogs," described as a "series of brackets that place history's favorite March Madness underdog victories against each other, and gives fans the chance to vote for the greatest of all time."
Participants are eligible to win a trip to the NCAA Men's Final Four next year in Indianapolis. (Details here.)
The Degree Men effort is being fronted by Stephen Curry of the NBA's Golden State Warriors and a veteran of the hoops tournament when he played for Davidson.
Wright and Vogel appear in TV and online spots for Dove Men+Care where they are asked to make a decision, and also talk about how making the correct decisions is the difference between success and failure.
The Dove Men+Care campaign also seeks to aid fans in making decisions about their brackets and in entering a March Madness sweepstakes that offers the opportunity to win such prizes as tickets to the 2015 men's hoops tournament, NCAA gift cards and a $50,000 deluxe home theater from LG Electronics. (Details here.)
Degree Men has created at its YouTube Web site a series of videos, directed by Grammy winner John Legend, "showcasing how Stephen Curry pushes himself to Do:More off the court in order to improve on the court."
"Degree Men is proud to partner with pro basketball guard Stephen Curry and the NCAA and to give fans the chance to vote on the greatest March Madness underdog moment of all time," Matthew McCarthy, senior marketing director for Unilever North America, said in a statement. "
To tie-in with the tournament, Degree Men has hit retail with a limited-edition NCAA basketball-themed Sport Defense deodorant stick with MotionSense Technology "to help guys stay ahead of odor and sweat during those buzz-beating moments."
Last year's Dove Men+Care March Madness effort featured Dwyane Wade of the NBA's Miami Heat and ESPN college analyst Jay Bilas. Dove Men+Care was one of the ten Sports Marketers of the Year for 2013 as named by NYSportsJournalism.
Other Dove Men+Care spokesmen have included John McEnroe, Shaquille O'Neal, Steve Nash, Magic Johnson, Drew Brees, Albert Pujols. Stewart Cink and Davis Love III.
Official NCAA corporate champions are AT&T, Capital One and Coca-Cola. Official corporate partners are Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.
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