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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb222013

Under Armour Takes Nike To Court - Not The Hoops Kind - Over Marketing Infringement

By Barry Janoff

February 22, 2013: Sportswear and shoe company Under Armour said it has filed a lawsuit against Nike, alleging that the company is illegally using Under Armour's slogan, "I Will," in marketing efforts.

The lawsuit was filed by Baltimore-based Under Armour Thursday (Feb. 21) in U.S. District Court in Baltimore.

Under Armour, founded in 1996 by Kevin Plank, said it has used the phrase "I Will" in marketing since 1998 and that it has trademarked its use.

Under Armour's latest marketing campaign, release earlier this month, is, "I Will: Innovation."

Nike earned $25 billion last year compared with Under Armour's $1.8 billion, according to records filed by the respective companies.

"The 'I Will' trademark is one of the cornerstone symbols of our company and its products and services, and has been for many years," Under Armour said in a statement. "We have initiated a lawsuit against Nike, Inc. based on its infringement of Under Armour's federally registered 'I Will' trademark."

According to Under Armour, Nike ads on social media platforms late last year used such phrases as, "I will finish what I started" and "I will sweat while they sleep."

One ad on Nike Basketball's Twitter page (pictured top of page) took a double swipe at Under Armour trademarked phrases, according to Under Armour: It shows two guys in Nike gear playing hoops along with the text, "I will protect my home court."

For years, Under Armour's primary mantra was "Protect this house," to which people would respond, "I will!"

"We prefer to battle our competitors in the marketplace and on the field of play with our game-changing innovative products, but we will defend ourselves whenever necessary to protect what we've worked so hard to build," Under Armour said in its statement. "We will not allow a competitor to blatantly infringe upon our established trademark rights."

Nike has not yet publicly responded to the lawsuit.

Q&A: How Under Armour, NFL Combine Dedication, Innovation, Activation

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