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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jul082013

Under Armour, Ray Lewis Are Ready For August Football Blood, Sweat, Fears

By Barry Janoff

July 8, 2013: It may be the middle of baseball season, but Under Armour is putting on its football pads, helmets and other gear in a campaign designed to show that the real game begins before the season starts.

And in case the tough, hard-hitting action in the commercial wasn't proof enough, Under Armour enlisted spokesman Ray Lewis, former linebacker with the defending NFL Super Bowl XLVII champion Baltimore Ravens, to work as executive producer and as a consultant on the script, creative and editing.

"Ready for August," part of Under Armour's "I Will" umbrella global marketing campaign, will be anchored by a TV spot breaking July 15 on ESPN during the MLB All-Star Game Home Run Derby. The commercial will then air on Adult Swim, BET, ESPN, ESPN2, MLB Network, MTV and MTV2.

The spot will air in 30- and 60-second versions. A three-minute long-form version features behind-the-scenes action from the set with Lewis.

Support will include digital at Complex, Facebook, ESPN, NFL, Pandora, Stack, Turner, Undertone, USA Today High School Sports, VEVO and YouTube. Print includes Baltimore Magazine, The Baltimore Sun and ESPN the Magazine.

Under Armour said that the storyline would be told internationally showcasing different sports in such markets as England, Japan, China, Canada and Mexico.

Under Armour is using the campaign to feature football performance gear including Gameday Armour, the UA Highlight MC Football Cleat, UA Highlight Football Gloves and Under Armour Alter Ego Baselayer.

According to Lewis, "Under Armour was a part of my career on the field, and even though my playing days are over, having the opportunity to reach young athletes with empowering and positive messages is something I look forward to in the next chapter in my life. You show the pure football scenes, the look on their faces, and that will connect immediately with anyone who has ever played the game."

The TV spot opens with young players heading to the practice field via train, truck, bikes and on foot. They team concept comes later — first you have to make the team. Guys put on their gear, then go through tough drills, tackling, running, sweating and in pain. It ends with a chorus chanting the Under Armour mantra, "I will."

"Ready for August" comes with the attitude, "Time to take someone's spot." During the commercial, you hear a coach yelling, "Oh, yeah, baby. this is August! This is August! Who's gonna step up?" (See the full spot here.)

"You show the pure football scenes, the look on their faces, and that will connect immediately with anyone who has ever played the game."

"The team sports adaption of the 'I Will' campaign represents our brand's core commitment to tell real and unfiltered moments in the journey of the next generation athlete," Steve Battista, svp-creative for Baltimore-based Under Armour, said in a statement. "This brand knows football, but having Ray Lewis acting as an executive producer helped narrow the creative focus into some of the most inspirational stories of his own life, from the coach picking up players in the truck, to Ray racing his rival every day before practice, to the day he finally broke through and made starting defense. He gave us a special perspective on a new storyline – the one-on-one battle within the team."

Lewis retired from the NFL with two Super Bowl wins (XXXV, XLVII), 13 Pro Bowl selections and as a member of the NFL's All-Decade Team for the 2000s. He had planned to climb Mt. Kilimanjaro this week in an effort to raise awareness and financial aid for World Serve International and Pros For Africa, but had to withdraw due to a foot injury and related fever, according to organizers.

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