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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jul082013

Under Armour, Ray Lewis Are Ready For August Football Blood, Sweat, Fears

By Barry Janoff

July 8, 2013: It may be the middle of baseball season, but Under Armour is putting on its football pads, helmets and other gear in a campaign designed to show that the real game begins before the season starts.

And in case the tough, hard-hitting action in the commercial wasn't proof enough, Under Armour enlisted spokesman Ray Lewis, former linebacker with the defending NFL Super Bowl XLVII champion Baltimore Ravens, to work as executive producer and as a consultant on the script, creative and editing.

"Ready for August," part of Under Armour's "I Will" umbrella global marketing campaign, will be anchored by a TV spot breaking July 15 on ESPN during the MLB All-Star Game Home Run Derby. The commercial will then air on Adult Swim, BET, ESPN, ESPN2, MLB Network, MTV and MTV2.

The spot will air in 30- and 60-second versions. A three-minute long-form version features behind-the-scenes action from the set with Lewis.

Support will include digital at Complex, Facebook, ESPN, NFL, Pandora, Stack, Turner, Undertone, USA Today High School Sports, VEVO and YouTube. Print includes Baltimore Magazine, The Baltimore Sun and ESPN the Magazine.

Under Armour said that the storyline would be told internationally showcasing different sports in such markets as England, Japan, China, Canada and Mexico.

Under Armour is using the campaign to feature football performance gear including Gameday Armour, the UA Highlight MC Football Cleat, UA Highlight Football Gloves and Under Armour Alter Ego Baselayer.

According to Lewis, "Under Armour was a part of my career on the field, and even though my playing days are over, having the opportunity to reach young athletes with empowering and positive messages is something I look forward to in the next chapter in my life. You show the pure football scenes, the look on their faces, and that will connect immediately with anyone who has ever played the game."

The TV spot opens with young players heading to the practice field via train, truck, bikes and on foot. They team concept comes later — first you have to make the team. Guys put on their gear, then go through tough drills, tackling, running, sweating and in pain. It ends with a chorus chanting the Under Armour mantra, "I will."

"Ready for August" comes with the attitude, "Time to take someone's spot." During the commercial, you hear a coach yelling, "Oh, yeah, baby. this is August! This is August! Who's gonna step up?" (See the full spot here.)

"You show the pure football scenes, the look on their faces, and that will connect immediately with anyone who has ever played the game."

"The team sports adaption of the 'I Will' campaign represents our brand's core commitment to tell real and unfiltered moments in the journey of the next generation athlete," Steve Battista, svp-creative for Baltimore-based Under Armour, said in a statement. "This brand knows football, but having Ray Lewis acting as an executive producer helped narrow the creative focus into some of the most inspirational stories of his own life, from the coach picking up players in the truck, to Ray racing his rival every day before practice, to the day he finally broke through and made starting defense. He gave us a special perspective on a new storyline – the one-on-one battle within the team."

Lewis retired from the NFL with two Super Bowl wins (XXXV, XLVII), 13 Pro Bowl selections and as a member of the NFL's All-Decade Team for the 2000s. He had planned to climb Mt. Kilimanjaro this week in an effort to raise awareness and financial aid for World Serve International and Pros For Africa, but had to withdraw due to a foot injury and related fever, according to organizers.

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