Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Mar312016

Under Armour Signs With 'World's Most Famous Arena' To Boost CBB Presence

By Barry Janoff

March 31, 2016: In an effort to broaden its presence in college hoops, Under Armour has signed its first deal with Madison Square Garden, under which the sports footwear, gear and equipment company becomes the official partner of college basketball at the New York City venue.

The alliance, which will give Under Armour a presence at The Garden during regular-season college games beginning this fall, will be anchored by "Reunion," an in-season competition, scheduled to premiere Dec. 12, that is intended to become an annual event.

As part of the Madison Square Garden partnership, Under Armour hoops merchandise will be available on-site during Reunion events. Under Armour also is expected to support with other marketing, including print, in-arena and local signage, Internet and social media.

“Coming together with Madison Square Garden for the first time as an official partner of college basketball gives us such pride as we continue to elevate our brand presence in the sport,” Nick Carparelli, senior director, college sports for Under Armour, said in a statement.

According to Ron Skotarczak, evp-marketing partnerships for The Madison Square Garden Co., “Under Armour is a leader and innovator in global footwear, apparel and equipment and a great addition to Madison Square Garden’s roster of world-class partners."

Reunion will feature a double-header with four college hoops teams that are part of Under Amour's partnership roster: South Carolina vs. Seton Hall and Auburn vs. Boston College.

The event's title gets its inspiration from the fact that the teams have a history with their opponent and/or with "The World's Most Famous Arena," which also is home to the NBA's Knicks, WNBA Liberty and NHL Rangers.

As such, Under Armour said the slogan of the double-header would be "Fight Like Family."

Bruce Pearl, Auburn's head coach, began his coaching career at his alma mater, Boston College, as a student assistant coach to Dr. Tom Davis.

Boston College last played in The Garden in the 2013 2K Classic.

South Carolina has played several games in Madison Square Garden, but this would be the first since winning the 2006 NIT championship there.

South Carolina faced Seton Hall once before, a 75-74 victory on Jan. 26, 1974, played in Madison Square Garden, per the team.

Seton Hall, the de facto home team by virtue of his location in South Orange, NJ, has played in The Garden numerous times as part of the Big East Conference.

"There are a handful of buildings that you walk into around the country and you stop and you have to say to yourself, am I really coaching on the floor where Red Holzman of the Knicks and Red Auerbach with the Celtics led those great teams?" Pearl said in a statement.

“Coming together with The Garden as an official partner of college basketball gives us such pride as we continue to elevate our brand presence in the sport."

"To coach there, having been there with BC in the early days of Big East, and what Madison Square Garden meant to the Big East Conference where it went from ECAC to the Big East is special," said Pearl.

According to Skotarczak, "Throughout its history, 'The World's Most Famous Arena' has been host to many of the all-time great college basketball games, earning its 'Mecca of Basketball' moniker with elite programs squaring off in front of sold-out crowds; and with the help of Under Armour and the Reunion double-header, that tradition will continue.”

Baltimore-based Under Armour made news in New York in March by signing to become the kit supplier for the NASL's New York Cosmos, the first such deal for the company in North America.

Other college hoops teams on Under Armour's roster include Wisconsin, Notre Dame, the Naval Academy Athletic Assn., Maryland, Northwestern, Cincinnati and Utah.

“We're thrilled to be part of delivering all of the upcoming collegiate basketball action at The Garden, and look forward to building a long-standing showcase platform with the Reunion’for the players, teams and fans alike," said Carparelli.

Back to Home Page