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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec232014

Under Armour Builds Global Reach With Japan Baseball Yomiuri Giants Uniform Deal

By Barry Janoff

December 23, 2014: As part of a concerted effort to expand its brand worldwide, Under Armour has signed a multi-year deal to become the official uniform supplier for the Yomiuri Giants, the most storied franchise in the history of Japanese baseball.

The deal takes effect with the 2015 Nippon Professional Baseball League season. Financial details were not disclosed.

Among other international deals, Under Armour also has alliances with Tottenham Hotspur of the English Premier League, Rugby Canada, Welsh Rugby Union,  Colo-Colo of the Chilean Primera División and Toluca of Mexico's Liga MX.

Over the past year, the brand has launched in Brazil, Chile, Panama, the Philippines, Singapore and Shanghai.

The deal was handled by Tokyo Dome Corp., which is licensed to sell the Baltimore-based company’s products in Japan.

“The Yomiuri Giants are the most distinguished team in the Nippon Professional Baseball League," Tokyo Dome CEO Shuichi Yasuda said in a statement. “It’s an honor to have the opportunity to dedicate our passion for making athletes better into this game-changing partnership and design the most innovative uniforms on the field today."

Marketing support was not detailed but is expected to include signage in the team's Tokyo Dome home stadium, print, Internet and social media.

Among other features, the team's road jerseys will have the name “Tokyo” across the front for the first time in 13 seasons.

According to Giants president Hiroshi Kubo, “This incorporates the fact that we play in Tokyo and the team is representative of Japan. We will continue creative efforts to build the Giants brand.”

The Yomiuri Giants began play in 1934 and have won 22 Japan Series titles, leading to the franchise being nicknamed "the New York Yankees of Japan."

Sadaharu Oh, who played with the Giants from 1959-1980, is regarded as the Babe Ruth of baseball in Japan.

Under Armour's global strategy to extend its global reach were underlined when the company recently released its Q3 financial figures.

"Our plans of crossing $3 billion in net revenues and achieving 30% growth this year represent significant milestones for the brand, but we believe we are just getting started," Under Armour founder and CEO Kevin Plank said in a statement regarding the Q3 financial report  "We are delivering consistent top line results while making the right investments to support both the near- and long-term opportunities of the brand.

"This includes investments to build world-class design and innovation capabilities for all of our products, accelerate our international footprint, and expand our 30 million users under our Connected Fitness platform," said Plank. "We believe this balanced approach will continue to drive our global ambitions and long-term value for our shareholders."

Under Armour has been named one of the Top Ten Sports Marketers of the Year for 2014 by NYSportsJournalisn.com.

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