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Best Marketing Events March 2017
 
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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

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AT&T: 'Coffee Shop' (March Mad Ads Below)

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Mar032016

Under Armour Kicks Out Nike, Signs First U.S. Pro Soccer Deal With NASL Cosmos

By Barry Janoff

March 3, 2016: In what the company called its first uniform deal with a pro soccer team in the U.S., Under Armour has signed on to become the official jersey and kit supplier for the New York Cosmos of the North American Soccer League.

Under Armour replaces Nike as the team's uniform partner.

Financial terms of the multi-year pact, which begins with the upcoming NASL season, were not released.

The alliance comes on the heels of Under Armour becoming the official game ball provider for the NASL.

“We are pleased to launch our partnership with the New York Cosmos,” Peter Murray, vp-global brand and sports marketing for Under Armour, said in a statement. “The team is a fantastic partner as we continue to help grow both the sport and our brand’s footprint here in the United States."

The kits, which are teased in a spot that anticipated multi-media marketing among Under Armour, NASL and the Cosmos, are scheduled to be unveiled March 16 in the Under Armour's New York Brand House. Support is expected to include signage in the Cosmos home venue, Shuart Stadium on the campus of Hofstra University; print, Internet and social media.

The deals with NASL and the Cosmos are part of Baltimore-based Under Armour's intensified foray into soccer.

Rival adidas has an official alliance with MLS and FIFA.

This past fall, the brand launched its first-specific soccer campaign, “Slay Your Next Giant,” which featured  Memphis Depay of the English Premier League's Manchester United.

Under Armour soccer pacts also include Tottenham Hotspur, FC St. Pauli, AZ Alkmaar, and São Paulo FC, as well as Granit Xhaka (Borussia Mönchengladbach) and Lauren Holiday and Kelley O'Hara, members of the U.S. Women's National Soccer Team that won the FIFA Women's World Cup last summer.

The Under Armour jersey is expected to retain the jersey-front logo of Emirates Airline, which is a founding partner with the Cosmos.

Other Cosmos partners include Seiko, Coca-Cola, Buffalo Wild Wings, Toto, Sam Adams and First Nationwide Title.

According to Erik Stover, COO for the Cosmos, “We are very excited about this new alliance with Under Armour. We share many of the same brand values, including ambition and innovation. Under Armour is one of the fastest growing performance brands in the world and we can’t wait to share our new kit with our fans."

The 2016 NASL season begins April 2. The league operates under a split-season competition, Spring and Fall, with a year-end championship.

The Cosmos are defending NASL champions. The franchise's history dates back to the original NASL, which operated from 1968-1984, when the original New York Cosmos won five titles led by such soccer icons as Pelé, Franz Beckenbauer, Giorgio Chinaglia, Carlos Alberto and Shep Messing.

"As the reigning NASL champions, the New York Cosmos have a big season ahead and we’re excited to be part of that journey," said Murray.

Under Armour On The Ball With NASL Partnership To Boost Soccer Presence

Under Armour Eyes Olympics With New 'Rule Yourself' Campaign

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