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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Mar032016

Under Armour Kicks Out Nike, Signs First U.S. Pro Soccer Deal With NASL Cosmos

By Barry Janoff

March 3, 2016: In what the company called its first uniform deal with a pro soccer team in the U.S., Under Armour has signed on to become the official jersey and kit supplier for the New York Cosmos of the North American Soccer League.

Under Armour replaces Nike as the team's uniform partner.

Financial terms of the multi-year pact, which begins with the upcoming NASL season, were not released.

The alliance comes on the heels of Under Armour becoming the official game ball provider for the NASL.

“We are pleased to launch our partnership with the New York Cosmos,” Peter Murray, vp-global brand and sports marketing for Under Armour, said in a statement. “The team is a fantastic partner as we continue to help grow both the sport and our brand’s footprint here in the United States."

The kits, which are teased in a spot that anticipated multi-media marketing among Under Armour, NASL and the Cosmos, are scheduled to be unveiled March 16 in the Under Armour's New York Brand House. Support is expected to include signage in the Cosmos home venue, Shuart Stadium on the campus of Hofstra University; print, Internet and social media.

The deals with NASL and the Cosmos are part of Baltimore-based Under Armour's intensified foray into soccer.

Rival adidas has an official alliance with MLS and FIFA.

This past fall, the brand launched its first-specific soccer campaign, “Slay Your Next Giant,” which featured  Memphis Depay of the English Premier League's Manchester United.

Under Armour soccer pacts also include Tottenham Hotspur, FC St. Pauli, AZ Alkmaar, and São Paulo FC, as well as Granit Xhaka (Borussia Mönchengladbach) and Lauren Holiday and Kelley O'Hara, members of the U.S. Women's National Soccer Team that won the FIFA Women's World Cup last summer.

The Under Armour jersey is expected to retain the jersey-front logo of Emirates Airline, which is a founding partner with the Cosmos.

Other Cosmos partners include Seiko, Coca-Cola, Buffalo Wild Wings, Toto, Sam Adams and First Nationwide Title.

According to Erik Stover, COO for the Cosmos, “We are very excited about this new alliance with Under Armour. We share many of the same brand values, including ambition and innovation. Under Armour is one of the fastest growing performance brands in the world and we can’t wait to share our new kit with our fans."

The 2016 NASL season begins April 2. The league operates under a split-season competition, Spring and Fall, with a year-end championship.

The Cosmos are defending NASL champions. The franchise's history dates back to the original NASL, which operated from 1968-1984, when the original New York Cosmos won five titles led by such soccer icons as Pelé, Franz Beckenbauer, Giorgio Chinaglia, Carlos Alberto and Shep Messing.

"As the reigning NASL champions, the New York Cosmos have a big season ahead and we’re excited to be part of that journey," said Murray.

Under Armour On The Ball With NASL Partnership To Boost Soccer Presence

Under Armour Eyes Olympics With New 'Rule Yourself' Campaign

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