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NEWS REAL

• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jul122012

Under Armour Among U.S. Brands Going Global With English Premier League

By Barry Janoff

July 12, 2012: Following recent launch and marketing for Spine RMP, Under Armour has officially unveiled its home-and-away jerseys, shorts and cleats for Tottenham Hotspur of the Barclays English Premier League.

According to the club, the five-year deal signed in January is one of Under Armour's biggest team sponsorships, estimated to be in excess of $77 million, per industry analysts. Under Armour also has a marketing deal with Tottenham Hotspur all-England defender Michael Dawson, and its deals in Europe include the Welsh Rugby Union and Hannover 96 of the German Bundusliga.

This is the first alliance for Baltimore-based Under Armour in the EPL, but continues a trend of U.S.-based companies forging marketing and sponsorship deals with EPL clubs. Within the past two months, General Motors' Chevrolet brand became the official global automobile partner of Manchester United and Delta Air Lines signed on as the official carrier of Chelsea FC.

Tottenham Hotspur marketing partners also include Visa, Thomas Cook and HP division Autonomy, whose mobile-technology unit, Aurasma, is the club's jersey sponsor.

"[This] is a defining moment for the Under Armour brand as we debut our new kits for Tottenham Hotspur Football Club," Kevin Plank, Under Armour founder and CEO, said in a statement. "Tottenham has a tremendous heritage and a passion for winning that makes them the perfect match for our brand. This partnership will introduce millions of football fans around the world to our innovative performance apparel, footwear and accessories that are designed to help all athletes perform better."

Like GM and Delta, Under Armour is using its Tottenham alliance to build upon and expand a global presence. The company's European headquarters are in Amsterdam and UA also has offices in Denver, Hong Kong, Toronto and Guangzhou, China.

"This partnership will introduce millions of football fans around the world to our innovative performance apparel, footwear and accessories."

“This is a highly significant and exciting partnership for Under Armour," Plank said in a statement at the time of the signing. "Aligning with an elite organization like Tottenham Hotspur demonstrates our deep commitment to growing the Under Armour brand in the U.K. and to showcasing our apparel and footwear on the world’s most prestigious athletic stages.”

According Daniel Levy, chairman forTottenham Hotspur, "With the Club about to move into a new state-of-the-art training Center, the launch of this partnership with Under Armour comes at a very exciting time for us. Not only are they one of the most exciting brands in world sport, but Under Armour also has a reputation for performance and technical excellence and this is demonstrated by the fantastic kit they have designed for this coming season."

Under Armour and Tottenham are supporting with marketing in the U.K. to include Internet, social media, print in the club's game program and signage in White Hart Lane Stadium, the club's home pitch.

London-based Barclays this week renewed its title sponsorship of the EPL for three years in a deal valued at $185 million. The new pact begins with the 2013-14 season and runs through 2015-16. Barclays has been aligned with the EPL since 2001.

The 20-club league attracted more than 13.4 million fans last season and its games are broadcast in more than 210 territories reaching a potential 650 million homes and close to 5 billion viewers, including the U.S., according to EPL.

Q&A: Can Under Armour's Spine Help To Break Nike, adidas?

General Motors Drives To Manchester United

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