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NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in sports marketing (1)

Wednesday
Jul132016

By The Numbers: Bryce Harper Enhances Brand, Statistics With Under Armour

By Barry Janoff

July 12, 2016: Bryce Harper, one of baseball's best players, is embellishing his role as one of MLB's most marketable via a new campaign from Under Armour, which will use the multi-media effort to support the release of its Harper One signature cleats — the first for the brand and the player — and Under Armour Running.

The campaign, with the tag, “It Comes From Below," will expand this fall to include NFL quarterback Cam Newton.

According to Under Armour, "The multi-sport campaign featuring Bryce Harper, Cam Newton and Under Armour Running shows that every great sporting moment starts with the feet — and that strong footwork, while often overlooked, provides the foundation to defy expectations and achieve athletic excellence."

Under Armour said that Harper would continue to appear in marketing for his signature shoe as well as campaigns for its training and lifestyle products and its Connected Fitness platforms.

According to Peter Murray, vp-global sports marketing for Under Armour, “Bryce embodies our brand’s founding philosophy of ‘aggressive, young and fearless,’ and we look forward to continuing to aid in his upward progression in the sport of baseball."

Harper also has endorsement alliances that include Gatorade and New Era.

Earlier this month, a new spot for Jaguar's F-Pace SUV with Harper, "The Journey," broke nationally.

In May, he signed a new ten-year deal with Under Armour, which he signed with in 2011.

Harper's spot, "Numbers," with a voiceover from his Las Vegas High School coach, Sam Thomas, shows how numbers "have put pressure on Harper throughout his career."

"Baseball is a number's game," says Thomas to open the Under Armour commercial.

In the ad, Harper is seen working out in an empty ballpark as visual representations of baseball-related numbers splash across the screen.

They include stadium section and seat numbers, scoreboards, his No. 34 Washington Nationals uniform, some of Harper's person stats to date (hitting a 570-foot home run at age 15. drafted No. 1 overall in 2010, his on-base percentage, the fact that he received 30 out of 30 MVP votes last season, being a four-time All-Star, including this year) and even a reference to his MLB contract.

The spot ends with a shot of Harper’s feet digging in near home plate, "illustrating that in a sport dominated by numbers, Harper’s success is rooted not in stats, but in his foundation of skilled footwork in the batter’s box," per Under Armour.

Thomas' voiceover then says, "Kid, just remember, no number sounds as good as this," as Harper swings and we hear the ball bursting off the bat. (See the full spot here.)

Both the Harper One Platinum and Harper One Black/Gold drop this week.

(Editor's note: Under Armour said that the first release of Harper One Black/Gold sold out in one day.)

"Under Armour has been one of my biggest advocates since I began my professional journey, and I can't wait to share what's next with the fans," Harper said in statement.

New Under Armour Deal Puts Harper In Curry, Spieth Territory

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