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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jul132016

By The Numbers: Bryce Harper Enhances Brand, Statistics With Under Armour

By Barry Janoff

July 12, 2016: Bryce Harper, one of baseball's best players, is embellishing his role as one of MLB's most marketable via a new campaign from Under Armour, which will use the multi-media effort to support the release of its Harper One signature cleats — the first for the brand and the player — and Under Armour Running.

The campaign, with the tag, “It Comes From Below," will expand this fall to include NFL quarterback Cam Newton.

According to Under Armour, "The multi-sport campaign featuring Bryce Harper, Cam Newton and Under Armour Running shows that every great sporting moment starts with the feet — and that strong footwork, while often overlooked, provides the foundation to defy expectations and achieve athletic excellence."

Under Armour said that Harper would continue to appear in marketing for his signature shoe as well as campaigns for its training and lifestyle products and its Connected Fitness platforms.

According to Peter Murray, vp-global sports marketing for Under Armour, “Bryce embodies our brand’s founding philosophy of ‘aggressive, young and fearless,’ and we look forward to continuing to aid in his upward progression in the sport of baseball."

Harper also has endorsement alliances that include Gatorade and New Era.

Earlier this month, a new spot for Jaguar's F-Pace SUV with Harper, "The Journey," broke nationally.

In May, he signed a new ten-year deal with Under Armour, which he signed with in 2011.

Harper's spot, "Numbers," with a voiceover from his Las Vegas High School coach, Sam Thomas, shows how numbers "have put pressure on Harper throughout his career."

"Baseball is a number's game," says Thomas to open the Under Armour commercial.

In the ad, Harper is seen working out in an empty ballpark as visual representations of baseball-related numbers splash across the screen.

They include stadium section and seat numbers, scoreboards, his No. 34 Washington Nationals uniform, some of Harper's person stats to date (hitting a 570-foot home run at age 15. drafted No. 1 overall in 2010, his on-base percentage, the fact that he received 30 out of 30 MVP votes last season, being a four-time All-Star, including this year) and even a reference to his MLB contract.

The spot ends with a shot of Harper’s feet digging in near home plate, "illustrating that in a sport dominated by numbers, Harper’s success is rooted not in stats, but in his foundation of skilled footwork in the batter’s box," per Under Armour.

Thomas' voiceover then says, "Kid, just remember, no number sounds as good as this," as Harper swings and we hear the ball bursting off the bat. (See the full spot here.)

Both the Harper One Platinum and Harper One Black/Gold drop this week.

(Editor's note: Under Armour said that the first release of Harper One Black/Gold sold out in one day.)

"Under Armour has been one of my biggest advocates since I began my professional journey, and I can't wait to share what's next with the fans," Harper said in statement.

New Under Armour Deal Puts Harper In Curry, Spieth Territory

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