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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
May052016

Under Armour Puts Bryce Harper On-Par With Curry, Spieth In Long-Term Alliance

By Barry Janoff

May 4, 2016: Having rolled the dice and cashed in big with Stephen Curry and Jordan Spieth, Under Armour is now set to ante up with Bryce Harper.

The sports apparel and footwear company has signed a new deal with Harper that is expected to extend their alliance for another decade. Financial terms were not released.

Harper, last season's NL MVP with the Washington Nationals, first aligned with the company in 2011, just prior to his rookie MLB season.

The deal is comparable to the one Under Armour has with Curry, which late last year extended their pact through 2024, with Curry also getting an equity stake, according to industry analysts. Curry was the first Under Armour athlete to have his own signature shoe line.

The Baltimore-based company last year also signed a new ten-year deal with top-ranked pro golfer Spieth.

"No other company I would want to be with!," Harper wrote on his InstaGram account. "Can't wait to show the world what is coming..lets have some fun! #Family #TeamUA."

The pact will see the release of Harper's first signature spikes — the Harper One — in July.

"Under Armour has been one of my biggest advocates since I began my professional journey, and I can't wait to share what's next with the fans," Harper said in statement.

Under Armour said that Harper would continue to appear in marketing campaigns for its training and lifestyle products and its Connected Fitness platforms, as well as for his signature shoe.

Harper also has endorsement alliances that include Gatorade and New Era.

During the company's Q1 financial conference call last month, Kevin Plank, Under Armour founder and CEO, highlighted the success of its brand ambassadors as keys to growth.

"For the past 24 consecutive quarters or six years, we have driven net revenue growth above 20% and we are incredibly proud of our start to 2016 with first quarter net revenue growth of 30%," said Plank. "In footwear, this includes the remarkable success of the Stephen Curry signature basketball line, as well as the exciting launches of our first smart running shoe and our new line of Jordan Spieth-inspired golf shoes."

According to Peter Murray, vp-global sports marketing for Under Armour, “Bryce embodies our brand’s founding philosophy of ‘aggressive, young and fearless,’ and we look forward to continuing to aid in his upward progression in the sport of baseball.

"We admire his heart for the game, and are proud of what he’s accomplished in the five years since he first teamed up with us at Under Armour. He has a bright future ahead, and we’re really thrilled to be a part of his team on this journey," said Murray.

Under Armour also has deals that include Tom Brady, Cam Newton, Michael Phelps, Misty Copeland and Dwyane 'The Rock' Johnson.

The Under Armour Harper One will be available at Dick’s Sporting Goods, Eastbay and via Under Armour’s Web site on July 15. The first colorway of the cleat is black and gold in deference to his NL MVP award last season.

PHOTOS: COURTESY UNDER ARMOUR

Curry Still At Head Of Line With Under Armour

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