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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Mar052019

Rock ā€™nā€™ Goal: Under Armour Is Adding Lindsey Vonn To Project Rock Brand Push

By Barry Janoff

March 5, 2019: Dwayne Johnson’s “Project Rock,” arguably the strongest domestic and global brand at Under Armour, is getting even stronger.

Johnson has unveiled an expansion of his efforts for the Baltimore-based company, signing Olympic and international skiing icon Lindsey Vonn as “our first-ever” ambassador.

The alliance with Vonn, who is an Under Armour brand spokesperson, coincides with an upcoming multi-platform marketing push for Project Rock, “Enter the Iron Paradise” — “a massive campaign,” according to Johnson.

“Proud to welcome Lindsey Vonn as our first-ever Project Rock ambassador,” Johnson posted on social media. “A woman who I’ve known, admired and respected over the years. The hardest worker in the room. The best worker in the room.”

If Vonn is the first, then Under Armour has a full roster of athletes from which Johnson can choose to add to his Project, including Stephen Curry, Bryce Harper, Tom Brady, Joel Embiid, Jordan Spieth and principal ballerina Misty Copeland.

The brand is also looking to forge new athlete relationships and could add them to the Project Rock brand, as well.

"I am so excited to be on team Project Rock,” Vonn, 34, who just retired from competitive skiing, said in a video posted to the Under Armour Project Rock site. “What I find so inspiring about Dwayne is that he always gives 110% in everything that he does. He basically stands for 100% authenticity and 100% effort.

“That’s always what I try to do when I’m in the gym, when I’m out of the gym. Be a good person, work as hard as I can and do the best I can in whatever it is I do. Project Rock stands for a lifestyle and how you approach life.”

According to Under Armour, “Since Dwayne first partnered with Under Armour on his bestselling Project Rock collection, there has been one singular goal — to reflect Dwayne's attitude and will into training product, apparel built to withstand everything the hardest worker in the room could throw at it, so that everyday people can build their own belief and 'Chase Greatness.'

“The Project Rock collection doesn't care what you look like, your age, gender, race, creed, sexuality or skill level. It's about being an athlete, focused on getting better, no matter the obstacles, and Lindsey personifies that ethos and will help to continue to tell that story.”

The next Project Rock collection releases globally on March 21 on UA.com, at UA Brand Houses and select retailers.

Johnson, who began his partnership with Under Armour in January 2016, has been a rock-solid division for Under Armour, which over the past couple of years has had to deal with financial challenges and changes in its executive and marketing departments.

A Project Rock 1 shoe released in May 2018, for example, sold out in less than 24 hours.

Dick’s Sporting Goods recently signed a deal to be the exclusive retailer for a new line of shoes from Project Rock.

While in the process of rebuilding its sales in the U.S., Under Armour is making significant moves to boost its business overseas, and having The Rock in a lead spot is a major strategy.

Johnson played college football before coming a pro wrestler and then finding his true calling in Hollywood — including the upcoming “Fast & Furious” spinoff, “Hobbs & Shaw” — and as a marketing spokesperson.

The Rock’s alliance with Under Armour was ranked as the strongest celebrity-endorsement deal in the U.S., according to a recent study from research company Spotted.

In addition to his film work — he is the highest-paid actor in Hollywood, taking in more than $124 million last year, according to Forbes — he has a massive following on social media, including more than 133 million on Instagram,  57 million on Facebook and 13.5 million on Twitter.

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