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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Jun152010

Former NFL Ad Agency BBDO Now Taking The Field With United Football League

June 15, 2010: The United Football League, now in preparations for its second season, said it has signed BBDO New York, as its first national marketing and advertising agency.

BBDO had been the lead agency for the NFL from 2007-2009 (Grey, New York, is now the NFL's agency of record). The UFL did not indicate the extent of its advertising budget.

The UFL, which operated with four teams in its premiere season of 2009 and added a fifth franchise for 2010, did not have a national ad campaign last year, choosing instead to do local marketing that was handled by the league office in conjunction with each team.

Citing increased awareness and a desire to continue building its fan and marketing foundation, the UFL said that BBDO would "work with the UFL to develop both local and national advertising campaigns that can drive awareness of the league, boost ticket sales and increase viewership of televised games."
 
The second UFL season is scheduled to being on Sept. 17. Participating franchises are defending UFL champion Las Vegas Locomotives, the Florida Tuskers, Hartford Colonials (formerly the New York Sentinels), Sacramento Mountain Lions (formerly the California Redwoods based out of the San Francisco Bay Area) and the expansion Omaha Nighthawks.

According to the UFL, the initial phase of the campaign is planned to launch in June with local radio, newspaper and direct mail approaches in each of the league’s five markets.  Phase two, which is expected to begin in early September, and will include national TV advertising, tune-in messages and radio, magazine and in-stadium signage intended to help drive viewership of televised games.

UFL games are shown nationally on Versus and HDNet, which is majority owned by Mark Cuban, owner of the NBA's Dallas Mavericks. Marketing partners last season included Motorola, Men's Wearhouse, StubHub, ANC Sports, GameWear and Riddell, some of whom had marketing deals that included branding on the front-center of player's helmets.

“We offer a high-quality product and in BBDO we have found the perfect partner to help us get our message across to football fans everywhere," UFL Commissioner Michael Huyghue said in a statement. "BBDO has a rich history of developing successful sports-related marketing campaigns, from its support for the FedEx Cup, to the Gillette Young Guns and Monster’s Fandemonium promotion.  We do not think there’s a better partner to help us help our fans get closer to the action.”

According to  David Shaw, svp and senior account director for BBDO, New York, “We love building brands. That’s what we do. We especially enjoy building new brands because that’s where the greatest opportunity exists to really roll our sleeves up and hopefully make a deep contribution to their success.” 

After Hitting A Bump, UFL Now On The Road To 2010

Marketers Send UFL Premiere Season Out In Style

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