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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Hero's Return' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec082016

‘Don’t Hate Me Because I’m Strong’ Is Rousey’s Mantra In New Pantene Alliance

By Barry Janoff

Originally Published In MediaPost

December 7, 2016: In a campaign for Reebok that launched during the summer, UFC fighter-actress-author Ronda Rousey claimed, "I am fine with not being perfect."

Now, in her first campaign for Procter & Gamble’s Pantene hair care brand, Rousey states, "Strong is beautiful" and "Don’t hate me because I’m strong."

The effort comes just before Rousey’s scheduled fight against UFC bantamweight champion Amanda Nunes in UFC 207 on Dec. 30 in Las Vegas.

Financial terms of the deal were not released.

The multi-media effort is built around two TV spots, "Don’t Hate Me Because I’m Strong" and "Again," which aim to both soften and solidify her public image.

In the former, Rousey says, "Strong is beautiful," as she goes through an intense workout. "I’m not one without the other."

As she rattles off some of the nicknames given to her by the public — Miss Man, Savage — she transforms via Pantene from a sweaty gym rat to a long-haired brunette cover model, but without losing her attitude. "I’m about to show you what a strong woman can do."

Rousey, 29, is 12-1 in UFC bouts, her lone loss coming in November 2015 against Holly Holm, which cost Rousey her undisputed title and also was her last fight.

In "Again," Rousey evokes a harder-ass attitude. Exhausted via a workout, she directly addresses her critics and her upcoming UFC bout.

"I’m not going to lose. Again," she says. "I’m not going to let anyone stop me. Again. I’m going to ignore all of your criticisms. Again."

The campaign also includes print, Internet and social media elements. Lead agency is Grey, NY.

"I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand," Rousey wrote on her Web site. "Strength isn’t only about having muscles. It’s about having heart and finding inner confidence. So I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle."

According to Pantene, the phrase "Don’t Hate Me Because I’m Strong" is a play on words from the brand’s “Don’t Hate Me Because I’m Beautiful” campaign from the 1980s.

"Ronda is the future of strong women everywhere — women rising above society’s expectations and proving once and for all that strong is always beautiful," Jodi Allen, vp-hair care North America for Procter & Gamble, said in a statement.

Rousey also has deals with Monster Energy and MetroPCS. She is starring in the remake of the 1989 film, Road House as well as the screen version of her autobiography, Through My Father’s Eyes: The Ronda Rousey Story, both scheduled for release in 2017.

She earns about $4 million in endorsements, according to industry analysts.

Pantene brand ambassadors also include Selena Gomez and Jillian Hervey.

Ronda Rousey For Reebok: ‘I’m Fine With Not Being Perfect’

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