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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Zombies' Trending Game Ads Below

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan042017

UFC’s Conor McGregor Turns Jockey To Win Prestigious, Lucrative Horse Racing Crown

By Barry Janoff

January 4, 2017: Is Conor McGregor planning for life after the UFC?

The top-ranked and multi-time champion McGregor has now turned his attention to becoming a jockey, In particular, to compete in the inaugural Pegasus World Cup Invitational Thoroughbred horse race, in which 12 horses are scheduled to compete in Gulfstream Park (South Florida) on Jan. 28 for a record $12 million purse.

McGregor is in training to become "The 13th Jockey," according to a multi-platform campaign from The Stronach Group, which operates the race and a multitude of other horse racing events and venues.

In the humorous effort, McGregor is aided by actor/comic Jon Lovitz, playing a stereotypical gruff trainer who has devoted his life to the sport.

"The Stronach Group is thrilled to be working with Conor McGregor to introduce The Pegasus World Cup Invitational and the Sport of Kings to a new generation of fans," Belinda Stronach, chairman and president, said in a statement. "Conor is a natural athlete, showman and now, a jockey!"

The effort is anchored by four spots, which will be released now through race day, with the last to break just prior to the event on NBC.

Accord to The Stronach Group, in order for McGregor to become the 13th Jockey and conquer the sport of Thoroughbred horse racing, he "had a lot of training to do! He had to get to know his way around the stables, train like a jockey, bond with a horse and learn how to ride."

The initial spot follows his progress and includes a press conference that ends in typical McGregor fashion: With a fight.

"Alexander wept when he had no worlds to conquer,” McGregor says at his press event. "That’s exactly how I feel. I would like to announce that I will become the pound-for-pound No. 1 jockey on the planet. I will compete in, and win, the  Pegasus World Cup Invitational.

"Now, I’ll take questions until I’m bored."

Among the questions: "Why the Pegasus?" "It's the biggest horse racing purse in the world," McGregor replies. "$12 million."

Another reporter asks, "Doesn't being a jockey require years of focus and training?" "How hard can horse racing even be?!" McGregor answers. "I'm the greatest at whatever I decide to do!" When the reporter laughs, Lovitz jumps him, which turns into an MMA brawl.

Support includes Internet, social media and a Pegasus Win-Win Contest offering people the opportunity to win $1 million. (Details here.)

Lead agency is space150.

The Stronach Group said that attorney Patrick Knapp Schwarzenegger (Bloom Hergott LLP, and nephew of Arnold Schwarzenegger), who represents both McGregor and Lovitz, "assisted in bringing the two A-listers to this project."

The Pegasus World Cup Invitational $12 million purse surpasses the previous record of $10 million at the 2016 Dubai World Cup.

The Stronach Group’s portfolio of racing and gaming businesse sinlcudes Santa Anita Park, Pimlico Race Course (home for the Preakness Stakes), Gulfstream Park, Laurel Park, Golden Gate Fields and Portland Meadows; as well as parimutuel technology subsidiaries AmTote and Xpressbet.

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