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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan042017

UFC’s Conor McGregor Turns Jockey To Win Prestigious, Lucrative Horse Racing Crown

By Barry Janoff

January 4, 2017: Is Conor McGregor planning for life after the UFC?

The top-ranked and multi-time champion McGregor has now turned his attention to becoming a jockey, In particular, to compete in the inaugural Pegasus World Cup Invitational Thoroughbred horse race, in which 12 horses are scheduled to compete in Gulfstream Park (South Florida) on Jan. 28 for a record $12 million purse.

McGregor is in training to become "The 13th Jockey," according to a multi-platform campaign from The Stronach Group, which operates the race and a multitude of other horse racing events and venues.

In the humorous effort, McGregor is aided by actor/comic Jon Lovitz, playing a stereotypical gruff trainer who has devoted his life to the sport.

"The Stronach Group is thrilled to be working with Conor McGregor to introduce The Pegasus World Cup Invitational and the Sport of Kings to a new generation of fans," Belinda Stronach, chairman and president, said in a statement. "Conor is a natural athlete, showman and now, a jockey!"

The effort is anchored by four spots, which will be released now through race day, with the last to break just prior to the event on NBC.

Accord to The Stronach Group, in order for McGregor to become the 13th Jockey and conquer the sport of Thoroughbred horse racing, he "had a lot of training to do! He had to get to know his way around the stables, train like a jockey, bond with a horse and learn how to ride."

The initial spot follows his progress and includes a press conference that ends in typical McGregor fashion: With a fight.

"Alexander wept when he had no worlds to conquer,” McGregor says at his press event. "That’s exactly how I feel. I would like to announce that I will become the pound-for-pound No. 1 jockey on the planet. I will compete in, and win, the  Pegasus World Cup Invitational.

"Now, I’ll take questions until I’m bored."

Among the questions: "Why the Pegasus?" "It's the biggest horse racing purse in the world," McGregor replies. "$12 million."

Another reporter asks, "Doesn't being a jockey require years of focus and training?" "How hard can horse racing even be?!" McGregor answers. "I'm the greatest at whatever I decide to do!" When the reporter laughs, Lovitz jumps him, which turns into an MMA brawl.

Support includes Internet, social media and a Pegasus Win-Win Contest offering people the opportunity to win $1 million. (Details here.)

Lead agency is space150.

The Stronach Group said that attorney Patrick Knapp Schwarzenegger (Bloom Hergott LLP, and nephew of Arnold Schwarzenegger), who represents both McGregor and Lovitz, "assisted in bringing the two A-listers to this project."

The Pegasus World Cup Invitational $12 million purse surpasses the previous record of $10 million at the 2016 Dubai World Cup.

The Stronach Group’s portfolio of racing and gaming businesse sinlcudes Santa Anita Park, Pimlico Race Course (home for the Preakness Stakes), Gulfstream Park, Laurel Park, Golden Gate Fields and Portland Meadows; as well as parimutuel technology subsidiaries AmTote and Xpressbet.

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