UFC Shows Its Marketing Hand, Deals In PokerStars For Multi-Platform Alliance
Friday, December 21, 2018 at 05:41PM
NYSportsJournalism.com in PokerStars, UFC, UFC, sports marketing

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December 21, 2018:
UFC has put its cards on the table, signing a deal naming PokerStars UFC’s first “official poker partner” in a new sponsorship category.

PokerStars activation begins with UFC 232 with branded presence inside the Octagon in Los Angeles on Dec. 29 (PPV).

Additional partnership activations for the event nclude the integration of PokerStars branding during UFC's telecasts, via digital and social media and other promotional opportunities.

Financial terms of the deal were not disclosed.

"UFC and PokerStars have a lot in common," Christopher Coyne, CMO for Stars Interactive, a division of parent company The Stars Group, said via the organization. "We want to thrill and entertain, both in our products and customer experience.”

UFC 232 is scheduled to feature Jon Jones vs. Alexander Gustafson and Cris Cyborg vs. Amanda Nunes on the main card.

The Stars Group, a global leader in the online and mobile gaming and interactive entertainment industries, this month signed a multi-year deal to become an authorized gaming operator of the NBA in the U.S..

According to Paul Asencio, UFC svp-global partnerships, "We're excited that PokerStars has joined our roster of global partners and has helped us create a new sponsorship category for our final event of 2018.

"This agreement lays the foundation to work together with PokerStars in the future to grow our respective customer bases in key markets."

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