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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan182018

UFC, Monster Energy Make Plans To Take Extended Alliance 'To The Next Level’

Special to NYSJ Sports-Entertainment Business News Service

January 17, 2018:
Calling Monster Energy an “amazing partner that truly understands what UFC is all about,” UFC president Dana White unveiled an extension and expansion of the deal that began in March 2015.

The alliance continues Monster Energy’s position as the “official energy drink” of UFC, with multi-platform support that includes logos in The Octagon and activation before and during UFC matches.

Monster Energy has use of the UFC logo in regard to UFC-related marketing.

Financial terms of the deal were not shared.

“Monster Energy is an amazing partner that truly understands what UFC is all about,” White said in a statement. “We’re excited about this extension and we can’t wait to take things to the next level.”

Monster Energy said that with UFC it would “continue to build a stronger brand position and reach globally.”

The brand is currently in the process of assessing its alliance with Nascar, a two-year deal that began last season, regarding an extension.

Other UFC marketing partners include BodyArmor, Modelo, Metro PCS and Reebok.

“We are very pleased to be continuing our relationship as the Official Energy Drink of UFC,” Mitch Covington, Monster Energy vp-sports marketing said in a statement. “UFC and Monster Energy are two global brands that share a passion for performance and innovation, while both supporting the world-class athletes.”

As part of the alliance, Monster’s logo will remain prominently located on the UFC Fight Night Collection apparel of its sponsored UFC athletes.

Those athletes currently include Max Holloway, Conor McGregor, Tyron Woodley, Daniel Cormier, Cain Velasquez, Dominick Cruz, Chris Weidman, Paige Van Zant, Yair Rodriguez and Donald Cerrone.

According to Paul Asencio, svp-global partnerships for UFC, “We are thrilled to renew our global partnership with Monster Energy, a world-class brand and core sponsor that perfectly aligns with UFC.

Both brands are the most innovative in their respective markets, and like UFC, Monster consistently strives to improve both its products and fan engagement. We look forward to continually combining our efforts to provide fans with premium products, both inside and outside of the Octagon,” said Asencio.

UFC recently revealed its 25th anniversary logo, to be used in conjunction with a year-long multi-media campaign to celebrate the organization's history and growth. UFC is owned by WME-IMG.

BodyArmor Builds UFC Pact Via Athletes, Signature Drink

UFC Signs With Modelo To Replace A-B In New Brew Deal

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