Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”


 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.


Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking:
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s



Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).


UFC, Marketers Eye Their Own Mayweather Numbers For McGregor-Khabib Bout

By Barry Janoff

August 6, 2018: Van Heusen and Trifecta Nutrition just signed on as a marketing partners with UFC and the alliances may already be paying dividends.

In what UFC president Dana White is calling the ‘biggest fight in the history of (UFC),” former UFC two-division champion Conor McGregor will face current lightweight champion Khabib Nurmagomedov in a match scheduled for UFC 229 on Oct. 8.

The McGregor-Khabib event will take place in T-Mobile Arena, Las Vegas, and will be shown on PPV, according to White, who is predicting a UFC record PPV buy topping two million.

White unveiled the match during a special press conference on Friday (Aug. 3) in Los Angeles, the main focus of which was UFC 227 the next night in Staples Center and a bevy of bouts to take place later this year.

McGregor’s last fight was when he trained and entered the ring as a boxer on Aug. 26, 2017, losing in a 10th-round TKO against Floyd Mayweather Jr., also in T-Moble Arena.

McGregor — aka The Notorous MMA — last fought for UFC in November 2016

As for McGregor-Khabib pre-fight build-up:

“We don’t have time for a world tour,” White said Saturday night (Aug. 4) during the UFC 227 post-fight press conference, referring to the mega-promotion that preceded McGregor’s fight with Mayweather Jr. last year.

““These guys are going to fight the first week of October. Both guys are going to go into camp. We’ll do something fun,. We’ll do some different stuff. We’re literally having a big meeting on Monday to get this stuff in order and get it going. Then we’ll tell you guys about it.”

It certainly would be welcomed by such UFC partners as Monster Energy, Modelo, Body Armor, Reebok, Van Heusen and Trifecta Nutrition, which have pre- and day-of fight promotion platforms and in many cases get signage in and around the Octagon.

Anticipation for McGregor’s return will be also be big among McGregor’s sponsors, which currently include Beats by Dr. Dre, Burger King and Monster Energy.

UFC in May signed a five-year, $1.5 billion deal that will put all UFC programming on ESPN platforms, moving the entire rights package from Fox Sports starting January 2019.

Although not showing the MMA bout itself, ESPN is likely to go all-in on pre- and post-bout coverage..

And while not mentioned in the McGregor-Khabib conversation as yet, Mayweather Jr. is likely to chime in as the fight draws near.

As a resident of Las Vegas, he could even be in attendance.

White, meanwhile, got the hype rolling on his own.

After 25 minutes of the Friday pre-UFC 227 press conference, White said, “I have one more thing I want to show you,” which led to a screen clip of McGregor, Khabib and the fight’s date and location.
“They’re not here, unfortunately.,” White said when the lights came back on. “But the fight is done. October, Las Vegas.

None the less, numbers won’t reach the Mayweather Jr.-McGregor level.

The total global revenue from that event exceeded $600 million, including ticket sales, sponsorship and international distribution, according to Showtime Sports.

PPV buys topped 4.2 million in North America alone, according to Showtime.

Mayweather Jr. took home at least $300 million, McGregor $100 million, according to industry analysts,

The rivalry between McGregor and Khabib, which dates back more than a decade, heated up in Brooklyn, NY, in the underbelly of Barclays Center this past April when McGregor tossed a hand truck at a bus following a press event for UFC 223, injuring two UFC fighters.

Khabib and two teammates were on the bus.

UFC 223 included a victorious bout from Khabib in which the UFC awarded him the lightweight championship title that had belonged McGregor.

McGregor last week pleaded guilty to disorderly conduct in exchange for community service, He was originally charged with assault, reckless endangerment and criminal mischief.

White said pre-fight altercations between McGregor and Khabib were not likely to happen. But he was smiling when he said it.

“We’re pretty confident that we can control what happens,” White said during the post-UFC 227 press conference. “We’re very aware. Nothing is going to happen. We’ll be good.”

Mayweather Jr.-McGregor Bout Hit It Really, Really Big

Disney, ESPN Pin Down $1.5B UFC Deal

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