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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Aug062018

UFC, Marketers Eye Their Own Mayweather Numbers For McGregor-Khabib Bout

By Barry Janoff

August 6, 2018: Van Heusen and Trifecta Nutrition just signed on as a marketing partners with UFC and the alliances may already be paying dividends.

In what UFC president Dana White is calling the ‘biggest fight in the history of (UFC),” former UFC two-division champion Conor McGregor will face current lightweight champion Khabib Nurmagomedov in a match scheduled for UFC 229 on Oct. 8.

The McGregor-Khabib event will take place in T-Mobile Arena, Las Vegas, and will be shown on PPV, according to White, who is predicting a UFC record PPV buy topping two million.

White unveiled the match during a special press conference on Friday (Aug. 3) in Los Angeles, the main focus of which was UFC 227 the next night in Staples Center and a bevy of bouts to take place later this year.

McGregor’s last fight was when he trained and entered the ring as a boxer on Aug. 26, 2017, losing in a 10th-round TKO against Floyd Mayweather Jr., also in T-Moble Arena.

McGregor — aka The Notorous MMA — last fought for UFC in November 2016

As for McGregor-Khabib pre-fight build-up:

“We don’t have time for a world tour,” White said Saturday night (Aug. 4) during the UFC 227 post-fight press conference, referring to the mega-promotion that preceded McGregor’s fight with Mayweather Jr. last year.

““These guys are going to fight the first week of October. Both guys are going to go into camp. We’ll do something fun,. We’ll do some different stuff. We’re literally having a big meeting on Monday to get this stuff in order and get it going. Then we’ll tell you guys about it.”

It certainly would be welcomed by such UFC partners as Monster Energy, Modelo, Body Armor, Reebok, Van Heusen and Trifecta Nutrition, which have pre- and day-of fight promotion platforms and in many cases get signage in and around the Octagon.

Anticipation for McGregor’s return will be also be big among McGregor’s sponsors, which currently include Beats by Dr. Dre, Burger King and Monster Energy.

UFC in May signed a five-year, $1.5 billion deal that will put all UFC programming on ESPN platforms, moving the entire rights package from Fox Sports starting January 2019.

Although not showing the MMA bout itself, ESPN is likely to go all-in on pre- and post-bout coverage..

And while not mentioned in the McGregor-Khabib conversation as yet, Mayweather Jr. is likely to chime in as the fight draws near.

As a resident of Las Vegas, he could even be in attendance.

White, meanwhile, got the hype rolling on his own.

After 25 minutes of the Friday pre-UFC 227 press conference, White said, “I have one more thing I want to show you,” which led to a screen clip of McGregor, Khabib and the fight’s date and location.
 
“They’re not here, unfortunately.,” White said when the lights came back on. “But the fight is done. October, Las Vegas.

None the less, numbers won’t reach the Mayweather Jr.-McGregor level.

The total global revenue from that event exceeded $600 million, including ticket sales, sponsorship and international distribution, according to Showtime Sports.

PPV buys topped 4.2 million in North America alone, according to Showtime.

Mayweather Jr. took home at least $300 million, McGregor $100 million, according to industry analysts,

The rivalry between McGregor and Khabib, which dates back more than a decade, heated up in Brooklyn, NY, in the underbelly of Barclays Center this past April when McGregor tossed a hand truck at a bus following a press event for UFC 223, injuring two UFC fighters.

Khabib and two teammates were on the bus.

UFC 223 included a victorious bout from Khabib in which the UFC awarded him the lightweight championship title that had belonged McGregor.

McGregor last week pleaded guilty to disorderly conduct in exchange for community service, He was originally charged with assault, reckless endangerment and criminal mischief.

White said pre-fight altercations between McGregor and Khabib were not likely to happen. But he was smiling when he said it.

“We’re pretty confident that we can control what happens,” White said during the post-UFC 227 press conference. “We’re very aware. Nothing is going to happen. We’ll be good.”

Mayweather Jr.-McGregor Bout Hit It Really, Really Big

Disney, ESPN Pin Down $1.5B UFC Deal

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