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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Aug062018

UFC, Marketers Eye Their Own Mayweather Numbers For McGregor-Khabib Bout

By Barry Janoff

August 6, 2018: Van Heusen and Trifecta Nutrition just signed on as a marketing partners with UFC and the alliances may already be paying dividends.

In what UFC president Dana White is calling the ‘biggest fight in the history of (UFC),” former UFC two-division champion Conor McGregor will face current lightweight champion Khabib Nurmagomedov in a match scheduled for UFC 229 on Oct. 8.

The McGregor-Khabib event will take place in T-Mobile Arena, Las Vegas, and will be shown on PPV, according to White, who is predicting a UFC record PPV buy topping two million.

White unveiled the match during a special press conference on Friday (Aug. 3) in Los Angeles, the main focus of which was UFC 227 the next night in Staples Center and a bevy of bouts to take place later this year.

McGregor’s last fight was when he trained and entered the ring as a boxer on Aug. 26, 2017, losing in a 10th-round TKO against Floyd Mayweather Jr., also in T-Moble Arena.

McGregor — aka The Notorous MMA — last fought for UFC in November 2016

As for McGregor-Khabib pre-fight build-up:

“We don’t have time for a world tour,” White said Saturday night (Aug. 4) during the UFC 227 post-fight press conference, referring to the mega-promotion that preceded McGregor’s fight with Mayweather Jr. last year.

““These guys are going to fight the first week of October. Both guys are going to go into camp. We’ll do something fun,. We’ll do some different stuff. We’re literally having a big meeting on Monday to get this stuff in order and get it going. Then we’ll tell you guys about it.”

It certainly would be welcomed by such UFC partners as Monster Energy, Modelo, Body Armor, Reebok, Van Heusen and Trifecta Nutrition, which have pre- and day-of fight promotion platforms and in many cases get signage in and around the Octagon.

Anticipation for McGregor’s return will be also be big among McGregor’s sponsors, which currently include Beats by Dr. Dre, Burger King and Monster Energy.

UFC in May signed a five-year, $1.5 billion deal that will put all UFC programming on ESPN platforms, moving the entire rights package from Fox Sports starting January 2019.

Although not showing the MMA bout itself, ESPN is likely to go all-in on pre- and post-bout coverage..

And while not mentioned in the McGregor-Khabib conversation as yet, Mayweather Jr. is likely to chime in as the fight draws near.

As a resident of Las Vegas, he could even be in attendance.

White, meanwhile, got the hype rolling on his own.

After 25 minutes of the Friday pre-UFC 227 press conference, White said, “I have one more thing I want to show you,” which led to a screen clip of McGregor, Khabib and the fight’s date and location.
 
“They’re not here, unfortunately.,” White said when the lights came back on. “But the fight is done. October, Las Vegas.

None the less, numbers won’t reach the Mayweather Jr.-McGregor level.

The total global revenue from that event exceeded $600 million, including ticket sales, sponsorship and international distribution, according to Showtime Sports.

PPV buys topped 4.2 million in North America alone, according to Showtime.

Mayweather Jr. took home at least $300 million, McGregor $100 million, according to industry analysts,

The rivalry between McGregor and Khabib, which dates back more than a decade, heated up in Brooklyn, NY, in the underbelly of Barclays Center this past April when McGregor tossed a hand truck at a bus following a press event for UFC 223, injuring two UFC fighters.

Khabib and two teammates were on the bus.

UFC 223 included a victorious bout from Khabib in which the UFC awarded him the lightweight championship title that had belonged McGregor.

McGregor last week pleaded guilty to disorderly conduct in exchange for community service, He was originally charged with assault, reckless endangerment and criminal mischief.

White said pre-fight altercations between McGregor and Khabib were not likely to happen. But he was smiling when he said it.

“We’re pretty confident that we can control what happens,” White said during the post-UFC 227 press conference. “We’re very aware. Nothing is going to happen. We’ll be good.”

Mayweather Jr.-McGregor Bout Hit It Really, Really Big

Disney, ESPN Pin Down $1.5B UFC Deal

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