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• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Mar042017

Main Event: UFC Makes Itself At Home In T-Mobile Arena With 'Historic' Alliance

By Barry Janoff

March 3, 2017: Calling it "an industry first," T-Mobile Arena in Las Vegas has entered into an extended multi-year agreement that names the UFC an "anchor tenant" of the venue.

The partnership — which establishes T-Mobile Arena as UFC’s "exclusive Las Vegas arena destination" — is, according to both parties, the first time that a "global sports brand, other than a professional sports franchise, has been named as an anchor tenant for a sports and entertainment venue."

Financial details were not released.

The agreement was negotiated by UFC owners WME | IMG, LLC; Zuffa, LLC; and the ownership partners of T-Mobile Arena, Las Vegas Arena Co. partners AEG and MGM Resorts International.

The venue's only other anchor tenant to date is the NHL’s expansion Vegas Golden Knights, which begin play next season.

The alliance is relatively organic. UFC is headquartered in Las Vegas and has hosted three major events there since it opened in April 2016: UFC 200, UFC 202 and UFC 207.

A fourth event, UFC 209, took place on March 4, a day after the alliance was revealed.

“Las Vegas has always been the home of UFC, and after more than a decade it is awesome to now have a historic venue deal in the Fight Capital of the World to make it official,” Dana White, president for UFC, said during a media event to unveil the alliance and support UFC 209.

T-Mobile has a naming rights deal for ten years valued at upward of $50 million, according to industry analysts.

Other venue marketing alliances include Founding Partners Optum, Anheuser-Busch (Bud Light), Toshiba, Schneider Electric, Bank of America, Black Clover, Coca-Cola and Cox.

Venue Partners include Jack Daniels, Tequila Patron, JBL by Harman and Grey Goose.

According to Bill Hornbuckle, president for MGM Resorts International, "We have enjoyed a tremendous partnership with UFC for many years and are excited to enter into this exclusive agreement at T-Mobile Arena, a first for the industry.

"While UFC calls Las Vegas home, there are few brands as powerful globally. We look forward to welcoming visitors from around the world for years to come for the kind of spectacular events and entertainment that can only be found in this city," said Hornbuckle.

Under terms of the pact, UFC will host a minimum of four events annually and have priority scheduling for its major events, such as International Fight Week.

"While UFC calls Las Vegas home, there are few brands as powerful globally. We look forward to welcoming visitors from around the world for years to come."

Marketing support will include "headlining the welcome sign in the lobby alongside the Vegas Golden Knights, as well as concourse activations, signage and retail space."

"From day one, AEG and MGM Resorts have been committed to developing a showplace for the very best in concerts, championship sporting events, awards shows and special events that would be unrivaled not only in Las Vegas but in our industries," Todd Goldstein, chief revenue officer for AEG, said in a statement.

"There is no doubt that UFC is synonymous with the biggest and best events today that attract unprecedented international audiences on platforms of all kinds. T-Mobile Arena is truly a one-of-a-kind, world-class arena that will create the most outstanding stage and atmosphere worthy of the incredible events of all kinds UFC and WME | IMG will bring to our venue and most importantly, our fans," said Goldstein.

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