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NEWS REAL

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in sports marketing (1)

Thursday
Nov172016

The Rock Says Under Armour Rock The Troops Collection Is Kickin’ Sales Butt

By Barry Janoff

November 17, 2016: Earlier this month, to coincide with Veteran’s Day, Under Armour unveiled a line of apparel and accessories that focused on spokesman Dwayne “The Rock” Johnson’s long-time efforts to support the men and women in America’s Armed Forces.

According to Johnson, the UA Freedom x Project Rock Rock the Troops collection has already exceeded all expectations.

"Huge news: You've made our Rock The Troops collection not only Under Armour's  No. 1 seller but you've also made it the fastest-selling athlete apparel line of its kind,” Johnson wrote on his Facebook page.

"In the world of business this is very big, considering I'm new to the apparel game. Yet with every new drop we continue to '‘move the needle,' make (a) big impact and show tremendous growth," he wrote.

Sales figures were not disclosed.

Johnson, who this week was dubbed "The Sexiest Man Alive" by People Magazine, signed with Under Armour in October 2015, which came with the goal to bring to consumers "innovative and bad-ass products that inspire men, women and kids to stay hungry, humble and always be the hardest workers in the room."

The initial Rock the Troops line, which falls under the umbrella Project Rock collection that he launched in March with Under Armour, includes T-shirts (men, women and kids), hats, duffle bags and backpacks. New items are en route. All include Johnson’s signature Brahama bull logo, in this collection featuring a stars-and-stripes design.

Due in 2017 are Rock Deltas, Johnson’s first signature shoe for Under Armour, which he called "one of the greatest training shoes ever made."

"The big one you keep asking about is coming in 2017 — Rock Deltas," Johnson wrote on his Facebook page. "They are what we anticipate being one of the greatest training shoes ever made. They better be at least, ‘cause I've been working out and testing my shoe's new technology for over a damn year now."

Johnson said that he has been wearing prototypes of the shoe "every day . . . to make sure they perform up to my standards.”

Johnson and Under Armour will support with a multi-platform marketing campaign.

"But before those drops next year, I want to say thank-you for making this very special Rock The Troops collection a huge success already," wrote Johnson.

"And a huge shout out and thank you Dick’s Sporting Goods across the country for being such incredible partners for us."

Earlier this year, Under Armour released a limited-edition Project Rock travel bag, which Johnson said "sold out in record time."

A second limited-edition travel bag was unveiled this month to remember the 75th anniversary of the battle at Pearl Harbor (Dec. 7, 1941) and to "honor and commemorate those soldiers who fought so bravely," Johnson wrote.

In addition to its alliance with Johnson, Under Armour works with numerous military and veterans programs, including Wounded Warriors and the USO. It also offers a 10% discount to active duty service members, veterans and first responders on its e-Web site and in all Under Armour Stores. (Details here.)

Johnson hosted a free Rock the Troops concert Oct. 22 on Joint Base Pearl Harbor Hickam, Hawaii, which attracted 45,000 members of the military, family, friends and others and featured such stars as Kevin Hart, Jack Black and Nick Jonas. The concert, which included an abundance of Under Armour Rock the Troops gear, is scheduled to air on Spike on Dec. 13.

Johnson’s endorsement deals from UA, Ford (for which he is shooting a new campaign in December) and elsewhere bring in $50 million annually. On-screen, he is the highest-paid actor in Hollywood, taking in some $64.5 million over the past year from his movie roles, according to Forbes.

"With every new drop we continue to '‘move the needle,' make (a) big impact and show tremendous growth."

Moana, an animated film from Disney in which he voices Maui, one of the lead characters, hits theaters Nov. 23. His upcoming movies also include a reboot of Jumanji, Fast 8 and Baywatch; and he stars in HBO’s Ballers.

He also has numerous projects under his Seven Bucks Productions, including Clash of the Corps, a reality-based competition among top drum corp groups, that has been airing on Fuse.

In addition, Johnson, who starred for WWE from 1996-2004, is scheduled to appear at WWE’s WrestleMania 33, scheduled for April 2 in the Orlando Citrus Bowl.

Under Armour’s endorsement roster also includes Andy Murray, Michael Phelps, Tom Brady, Cam Newton, Jordan Spieth, Clayton Kershaw, Buster Posey, Bryce Harper, Lindsey Vonn, Sloane Stephens and Misty Copeland, principal ballerina for the American Ballet Theatre.

The Rock Joins Curry, Brady, Newton, Phelps At Under Armour

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