Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar202017

Middle Ground: Twix Gets Faux-Serious About Tongue-in-Cheek Left-Right Debate

By Barry Janoff

March 20, 2017: The left side of the brain is responsible for controlling the right side of the body and handles functions that have to do with logic, such as science and mathematics. The right side of the brain controls the left side of the body and handles tasks relating to creativity, writing and the arts.

None of which comes to play in Twix’ on-going  "“Left Twix Right Twix"d campaign.

Twix is getting serious, relatively speaking, about its tongue-in-cheek effort, which is based on the premise that each half of the chocolate-and-caramel-covered biscuit treat, which come two sticks to a bar, are somehow unique.

Previous efforts include spots showing that the left side of the candy was made in a different factory than the right side.

Earlier this month, the brand from Mars Inc. introduced a faux infomercial starring Stan Blondek, professional Twix Bites sorter, "who has years of experience identifying left and right Twix" and who is "available day or night to help you sort out your Twix dilemma."

The next step: New packaging is labeled Left Twix and Right Twix, complete with a supporting multi-media campaign that in no way seeks to explain how the effort defies the laws of nature.

"Twix is out to celebrate things in the real world that are the same, but different – just like Left Twix and Right Twix," Allison Miazga-Bedrick, Twix brand director for Mars Chocolate North America, said in a statement. "We know many fans have a preference when it comes to Left or Right Twix and we're excited to now offer a pack for each side."

The packaging was unveiled last week at a pop-up #LeftTwix Vinyl Shop/#RightTwix Record Store at the South By Southwest Music Festival.

Now comes the full-on rollout, with TV, Internet, social media, POP and consumer activation.

Lead agency is BBDO NY.

According to the brand, "The time has arrived. Left Twix and Right Twix each have their own unique package, meaning fans can finally have two of their favorite cookie caramel chocolate bars in every Twix pack. For those without a favorite, it's time to 'deSide.' Which side are you? Left Twix or Right Twix?"

To help the effort, a pair of new spots clarifies — while also complicates — the situation.

In "Undertaker/Mortician," two men who work in a funeral home are eating Twix and discussing the left-right situation. “It’s about time they gave Twix left and right their own packs," says one. "I don’t know what they were doing in the same pack to begin with." "They have about as much in common as you being a mortician and me an undertaker," the other replies.

The scene then cuts to two other guys standing nearby. "Or you a janitor and me a custodian." And then to two creepy women. "Or you a ghost and me a spirit . . ." at which point they all laugh.

In "Bouncer," two burly dudes are guarding the entrance to a night club. As they eat Twix, they converse about the new packages. "I’m a Left Twix guy," says one, who is holding a Twix bar in his left hand. "I’m glad to see they finally got their own package." The other, holding Twix in his right hand, offers, "Acting lie they are they same thing is as ignorant as say you, a bouncer, is the same as me, a doorman."

"We know many fans have a preference when it comes to Left or Right Twix and we're excited to now offer a pack for each side."

The joke continues when three young women, who want to get into the club, ask, "Is there a cover to get into the club?" The Right Twix bouncer replies, "This club has no cover charge to enter but it’s five bucks to get it." Leaving the three women as bewildered as the rest of us.

Twix said the campaign would include new 15-second Hispanic spots as well as 15- and 30-second online videos, each with unique storylines.

In addition, Twix said it would continue to appear at music festivals over the next several months, including Lollapalooza, Music Midtown and iHeartRadio Music Festival, "asking fans to deSide: #LeftTwix or #RightTwix."

The Twix Bite campaign featuring Stan Blodek, Professional Twix Bites Sorter, (who even has his own Linkedin page) goes so far as to provide a phone number — 855-442-9202 — which when Googled comes up as the Yellow Cab company in Whittier, Calif.

In reality, according to a spokesperson for the brand, "Twix actually owns the number, so if you dial it, you will be connected with Stan Blondek’s office."

Dialing the number gets you a recorded message: "You have reached the office of Stan Blondek, voted by Sort Magazine as of one of America’s top Twix Bites sorters six years in a row.

"Press 1 for Stan’s sorting tip of the day: 'The chocolate flowing process that goes into making Left Twix Bites leaves the ridges tracking from left to right, while the completely different cascading process used for Right Twix Bites sets the ridges in a right to left pattern.'

"Press 2 for customer commendations: 'Using Stan to sort my Twix Bites has given me more time to spend with my kids.'

"Press 3 to make an appointment with Stan: 'Sorry, due to high demand, Stan is booked for the rest of the year.'"

Back to Home Page