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NEWS REAL

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Defy, based in Denver, which calls itself the world’s first mainstream hemp extract performance beverage built specifically for athletes,  has official launched what it said is the first CBD-infused performance drink in the U.S. Founding partners include Pro Football Hall of Famer Terrell Davis. According to Davis, “My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar202017

Middle Ground: Twix Gets Faux-Serious About Tongue-in-Cheek Left-Right Debate

By Barry Janoff

March 20, 2017: The left side of the brain is responsible for controlling the right side of the body and handles functions that have to do with logic, such as science and mathematics. The right side of the brain controls the left side of the body and handles tasks relating to creativity, writing and the arts.

None of which comes to play in Twix’ on-going  "“Left Twix Right Twix"d campaign.

Twix is getting serious, relatively speaking, about its tongue-in-cheek effort, which is based on the premise that each half of the chocolate-and-caramel-covered biscuit treat, which come two sticks to a bar, are somehow unique.

Previous efforts include spots showing that the left side of the candy was made in a different factory than the right side.

Earlier this month, the brand from Mars Inc. introduced a faux infomercial starring Stan Blondek, professional Twix Bites sorter, "who has years of experience identifying left and right Twix" and who is "available day or night to help you sort out your Twix dilemma."

The next step: New packaging is labeled Left Twix and Right Twix, complete with a supporting multi-media campaign that in no way seeks to explain how the effort defies the laws of nature.

"Twix is out to celebrate things in the real world that are the same, but different – just like Left Twix and Right Twix," Allison Miazga-Bedrick, Twix brand director for Mars Chocolate North America, said in a statement. "We know many fans have a preference when it comes to Left or Right Twix and we're excited to now offer a pack for each side."

The packaging was unveiled last week at a pop-up #LeftTwix Vinyl Shop/#RightTwix Record Store at the South By Southwest Music Festival.

Now comes the full-on rollout, with TV, Internet, social media, POP and consumer activation.

Lead agency is BBDO NY.

According to the brand, "The time has arrived. Left Twix and Right Twix each have their own unique package, meaning fans can finally have two of their favorite cookie caramel chocolate bars in every Twix pack. For those without a favorite, it's time to 'deSide.' Which side are you? Left Twix or Right Twix?"

To help the effort, a pair of new spots clarifies — while also complicates — the situation.

In "Undertaker/Mortician," two men who work in a funeral home are eating Twix and discussing the left-right situation. “It’s about time they gave Twix left and right their own packs," says one. "I don’t know what they were doing in the same pack to begin with." "They have about as much in common as you being a mortician and me an undertaker," the other replies.

The scene then cuts to two other guys standing nearby. "Or you a janitor and me a custodian." And then to two creepy women. "Or you a ghost and me a spirit . . ." at which point they all laugh.

In "Bouncer," two burly dudes are guarding the entrance to a night club. As they eat Twix, they converse about the new packages. "I’m a Left Twix guy," says one, who is holding a Twix bar in his left hand. "I’m glad to see they finally got their own package." The other, holding Twix in his right hand, offers, "Acting lie they are they same thing is as ignorant as say you, a bouncer, is the same as me, a doorman."

"We know many fans have a preference when it comes to Left or Right Twix and we're excited to now offer a pack for each side."

The joke continues when three young women, who want to get into the club, ask, "Is there a cover to get into the club?" The Right Twix bouncer replies, "This club has no cover charge to enter but it’s five bucks to get it." Leaving the three women as bewildered as the rest of us.

Twix said the campaign would include new 15-second Hispanic spots as well as 15- and 30-second online videos, each with unique storylines.

In addition, Twix said it would continue to appear at music festivals over the next several months, including Lollapalooza, Music Midtown and iHeartRadio Music Festival, "asking fans to deSide: #LeftTwix or #RightTwix."

The Twix Bite campaign featuring Stan Blodek, Professional Twix Bites Sorter, (who even has his own Linkedin page) goes so far as to provide a phone number — 855-442-9202 — which when Googled comes up as the Yellow Cab company in Whittier, Calif.

In reality, according to a spokesperson for the brand, "Twix actually owns the number, so if you dial it, you will be connected with Stan Blondek’s office."

Dialing the number gets you a recorded message: "You have reached the office of Stan Blondek, voted by Sort Magazine as of one of America’s top Twix Bites sorters six years in a row.

"Press 1 for Stan’s sorting tip of the day: 'The chocolate flowing process that goes into making Left Twix Bites leaves the ridges tracking from left to right, while the completely different cascading process used for Right Twix Bites sets the ridges in a right to left pattern.'

"Press 2 for customer commendations: 'Using Stan to sort my Twix Bites has given me more time to spend with my kids.'

"Press 3 to make an appointment with Stan: 'Sorry, due to high demand, Stan is booked for the rest of the year.'"

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