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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar202017

Middle Ground: Twix Gets Faux-Serious About Tongue-in-Cheek Left-Right Debate

By Barry Janoff

March 20, 2017: The left side of the brain is responsible for controlling the right side of the body and handles functions that have to do with logic, such as science and mathematics. The right side of the brain controls the left side of the body and handles tasks relating to creativity, writing and the arts.

None of which comes to play in Twix’ on-going  "“Left Twix Right Twix"d campaign.

Twix is getting serious, relatively speaking, about its tongue-in-cheek effort, which is based on the premise that each half of the chocolate-and-caramel-covered biscuit treat, which come two sticks to a bar, are somehow unique.

Previous efforts include spots showing that the left side of the candy was made in a different factory than the right side.

Earlier this month, the brand from Mars Inc. introduced a faux infomercial starring Stan Blondek, professional Twix Bites sorter, "who has years of experience identifying left and right Twix" and who is "available day or night to help you sort out your Twix dilemma."

The next step: New packaging is labeled Left Twix and Right Twix, complete with a supporting multi-media campaign that in no way seeks to explain how the effort defies the laws of nature.

"Twix is out to celebrate things in the real world that are the same, but different – just like Left Twix and Right Twix," Allison Miazga-Bedrick, Twix brand director for Mars Chocolate North America, said in a statement. "We know many fans have a preference when it comes to Left or Right Twix and we're excited to now offer a pack for each side."

The packaging was unveiled last week at a pop-up #LeftTwix Vinyl Shop/#RightTwix Record Store at the South By Southwest Music Festival.

Now comes the full-on rollout, with TV, Internet, social media, POP and consumer activation.

Lead agency is BBDO NY.

According to the brand, "The time has arrived. Left Twix and Right Twix each have their own unique package, meaning fans can finally have two of their favorite cookie caramel chocolate bars in every Twix pack. For those without a favorite, it's time to 'deSide.' Which side are you? Left Twix or Right Twix?"

To help the effort, a pair of new spots clarifies — while also complicates — the situation.

In "Undertaker/Mortician," two men who work in a funeral home are eating Twix and discussing the left-right situation. “It’s about time they gave Twix left and right their own packs," says one. "I don’t know what they were doing in the same pack to begin with." "They have about as much in common as you being a mortician and me an undertaker," the other replies.

The scene then cuts to two other guys standing nearby. "Or you a janitor and me a custodian." And then to two creepy women. "Or you a ghost and me a spirit . . ." at which point they all laugh.

In "Bouncer," two burly dudes are guarding the entrance to a night club. As they eat Twix, they converse about the new packages. "I’m a Left Twix guy," says one, who is holding a Twix bar in his left hand. "I’m glad to see they finally got their own package." The other, holding Twix in his right hand, offers, "Acting lie they are they same thing is as ignorant as say you, a bouncer, is the same as me, a doorman."

"We know many fans have a preference when it comes to Left or Right Twix and we're excited to now offer a pack for each side."

The joke continues when three young women, who want to get into the club, ask, "Is there a cover to get into the club?" The Right Twix bouncer replies, "This club has no cover charge to enter but it’s five bucks to get it." Leaving the three women as bewildered as the rest of us.

Twix said the campaign would include new 15-second Hispanic spots as well as 15- and 30-second online videos, each with unique storylines.

In addition, Twix said it would continue to appear at music festivals over the next several months, including Lollapalooza, Music Midtown and iHeartRadio Music Festival, "asking fans to deSide: #LeftTwix or #RightTwix."

The Twix Bite campaign featuring Stan Blodek, Professional Twix Bites Sorter, (who even has his own Linkedin page) goes so far as to provide a phone number — 855-442-9202 — which when Googled comes up as the Yellow Cab company in Whittier, Calif.

In reality, according to a spokesperson for the brand, "Twix actually owns the number, so if you dial it, you will be connected with Stan Blondek’s office."

Dialing the number gets you a recorded message: "You have reached the office of Stan Blondek, voted by Sort Magazine as of one of America’s top Twix Bites sorters six years in a row.

"Press 1 for Stan’s sorting tip of the day: 'The chocolate flowing process that goes into making Left Twix Bites leaves the ridges tracking from left to right, while the completely different cascading process used for Right Twix Bites sets the ridges in a right to left pattern.'

"Press 2 for customer commendations: 'Using Stan to sort my Twix Bites has given me more time to spend with my kids.'

"Press 3 to make an appointment with Stan: 'Sorry, due to high demand, Stan is booked for the rest of the year.'"

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