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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Bud Light: 'Hero's Return' Trending Game Ads Below

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Mar022017

Twitter Builds eSports Platform With Live-Stream ESL, DreamHack Events

Special to NYSportsJournalism.com

March 2, 2017: Twitter has had live-streaming deals with the NFL, NBA, MLB and NHL.

Now comes a live-streaming deal that takes Twitter into the burgeoning world of eSports.

Twitter said it has partnered with leading eSports companies ESL and DreamHack to live-stream events and original content in 2017, encompassing some 1,500 hours of content.

Among the more than 15 currently planned events are the  ESL One, Intel Extreme Masters (IEM) and DreamHack events, which will be live streamed globally on Twitter and connected devices.

The Intel Extreme Masters Katowice, Poland (March 4) will be the first tournament to be live streamed on Twitter through the deal.

ESL said it would produce live original content for Twitter, including a weekly 30-minute show featuring highlights and behind-the-scenes footage.

"eSports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content," Anthony Noto, COO for Twitter, said in a statement. "By partnering with the leading eSports companies like ESL and DreamHack, we look forward to bringing the best of eSports live video and conversation together on Twitter."

ESL oversees branded international and national leagues and tournaments such as the Intel Extreme Masters, ESL One and ESL National Championship, as well as grassroots amateur cups, leagues and matchmaking systems.

The number of eSports participants globally will reach 58.4 million this year, up from 49.8 million in 2016; the global eSports audience will reach 385 million in 2017, up from about 256 million this past year; and the eSports economy predicted to grow to $696 million in 2017 for year-on-year increase of 41.3%.

Longer-term, eSports revenues will near $1.5 billion by 2020, according to the just released 2017 Global Esports Market Report from research and consulting firm NewZoo, San Francisco.

With a growing number of brands attaching themselves to eSports leagues, players and competitions, sponsorship will reach $266.3 million worldwide in 2017 and advertising will top $155 million, according to NewZoo.

"Sponsorship is the largest revenue stream and will grow to $655 million by 2020. New brands, especially non-endemic brands, entering eSports will drive the growth in sponsorship revenues in the coming years. Advertising generates the second most revenues and will grow to $224 million by 2020," per the 2017 Global Esports Market Report.

The playing field that already includes such companies as Coca-Cola, Taco Bell, Buffalo Wild Wings, Slim Jim, Mountain Dew, Bud Light, Domino’s Pizza, Snickers, Ford, Hyundai, Audi, Gillette, Mobile, Axe and Turtle Wax.

NewZoo sees "even more major non-endemic brands (signing) big sponsorship deals with teams, leagues, and events."

"eSports is growing at a rapid pace and we see this as a way to tap into the engaged audience of gamers already using Twitter as a primary source of content."

According to Johannes Schiefer, vp-social media & editorial for ESL, "eSports fans are endemic to digital and this partnership with Twitter expands ESL's reach for all of our major tournaments for fans around the globe.

"Intel Extreme Masters Katowice is our most anticipated live event, and we are excited to bring premier content from this tournament and beyond to more fans in a premium experience," said Schiefer.

DreamHack, a division of international digital entertainment group MTG, creates computer festivals worldwide. DreamHack's core, and origin is the LAN party, with the two major festivals in Sweden, DreamHack Summer in June and DreamHack Winter (November). DreamHack also arranges festivals, events and competitions in several locations in Europe and North America.

"Twitter is a very strong esports platform, where many of our fans and followers already engage with DreamHack events," Marcus Lindmark, CEO & president for DreamHack, said a statement. "This will be a shortcut for fans, as they can both watch and engage on the platform at the same time."

DreamHack’s upcoming schedule includes events include Austin (April 28-30), France (May 6-8), Sweden ((June 17-29), Spain (July 13-16) and Atlanta (July 21-23).

Report: eSports To Impact 1.8B People, Accelerate Revenue To $1.5B By 2020

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