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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec172009

Traditional Media Still Most Popular With Consumers Seeking Entertainment

December 17, 2009: Good news for all those marketers and ad agencies striving to reach consumers via traditional media: According to the latest update to the Entertainment Trends in America, which is a consumer tracking survey conducted by The NPD Group, 81% of respondents watch an average of 10 hours of TV programming per week (not including feature films). And 78% of respondents listen to traditional AM/FM radio, spending over five hours per week doing so.

Of course, TiVo and DVRs still cut into commercial time, but at least, according to NPD, the opportunity to reach a massive audience still exists. The TV numbers are expected to be strong in the early part of 2010, when TV must-see's include the Super Bowl and the Winter Olympics.

“There’s a perception that families spending time in front of a glowing TV hearth has been replaced by glowing laptop or iPod displays,” Russ Crupnick, entertainment industry analyst for NPD, Port Washington, NY, said in a statement. “And while that’s true for some families, TV remains the top entertainment choice by far in the United States.”

According to the survey, instant messaging and e-mail are also extremely popular; 70% of respondents took part in those activities, on average, 4 hours per week. Also, 47% visit social networking sites, spending an average of 5 hours on that activity; and Twitter was listed by 11% of respondents, who reported tweeting an average of three hours per week.

According to NPD's Entertainment Trends in America, the top five leisure-time activities based on the percentage of U.S. consumers who took part in each activity in the prior week, are the following:


1. Watch TV show/sports/news (excluding movies): 81%
2. Listen to music on traditional AM/FM radio (not satellite): 78%
3. Instant-messaging or e-mailing: 70%
4. Listen to music on a CD: 60%
5. Watch a movie on TV (excluding Pay-Per-View and Video on Demand): 58%
Source: NPD Group

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