Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr262012

London 2012 Paralympic Games Expect Golden TV Revenues, Ratings

By Barry Janoff

April 26, 2012: Organizers of the 2012 Olympics have unveiled what was called a "record-breaking collection of rights holding broadcasters" that will air the Paralympic Games around the world.

The Paralympic Games will be held Aug. 29-Sept. 9 at the same venues in London as the Summer Games (July 27-Aug. 12).

According to the London Organizing Committee of the Olympic Games and Paralympic Games, a record $16.1 million will be generated from broadcast rights and the 2012 Paralympics in London will be the most-watched Paralympics ever.

According to Sebastian Coe, LOCOG chairman, “As the world’s second biggest multi-sport event, all eyes will be focussed on the Paralympic Games in London in 2012. Beyond how the commercial value of this package has raised the bar financially for the Paralympic movement, the fantastic broadcast coverage we have agreed will help us take advantage of this opportunity to inspire disabled people of all ages to take up sport and be a catalyst for continued change in public attitudes towards disability.”

Leading the broadcast partners will be the European Broadcasting Union, which includes 85 national media organizations in 56 countries across Europe and beyond, reaching a total audience of 650 million weekly.

Among the other key broadcast partners are the Japan Broadcasting Corp., Globo TV (Brazil), Sky Italia, Korean Broadcasting System and ABC Australia. Additional broadcast partners are expected to be named in the coming months.

International Olympic Committee worldwide partners for the 2012 Paralympic Games are Atos, Samsung and Visa. Among the 22 companies designated as official London partners or supporters for the Paralympic Games are Acer, adidas, BMW, BP, British Airways, Coca-Cola, Dow, GE, Omega, Panasonic, P&G and UPS.

An additional 30 companies have Tier Three status as official providers and suppliers.

"On the back of record breaking ticket sales, it is fantastic news that these deals will ensure that more people see the Paralympic Games than ever before," Sir Philip Craven, president of the International Paralympic Committee, said in a statement. "This is testament to the performances of the athletes who will come to London and put on something pretty special."

According to Craven, "The Paralympics is sport like never before and whether you watch them as a spectator or as a TV viewer you cannot help to be impressed and excited at the Paralympic spirit and the record breaking performances of the athletes.”

Back to London 2012

Back to Home Page