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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep202010

Turner's Campaign For 2010 MLB Post-Season Goes Under(Ground)

Subway riders in New York will get up-close and personal with Turner's MLB post-season ad campaign. (Photo: CBS Outdoor Group)September 20, 2010: Turner Sports has added an underground element to its growing multi-media campaign to support coverage of the 2010 MLB post-season. TBS, which this year is the exclusive TV home of all four of MLB's division series and the American League Championship Series, has worked out a deal with the Metropolitan Transportation Authority to take the campaign driectly to subway riders in New York City.

Beginning Sept. 20, the “Never Miss a Moment” campaign features the "takeover" of the highly trafficked Times Square/Grand Central Shuttle subway line. The effort includes ads at the subway stations at both ends, and sponsored video screen footage and sports-themed head-to-toe wrapped design on the trains themselves. The effort will drive awareness for TBS’s exclusive coverage of the division series starting Oct. 6, followed by the ALCS on Oct. 15.

Among the MLB players being featured are Derek Jeter and Jorge Posada of the New York Yankees, Evan Longoria of the Tampa Bay Rays (who are in New York to play the Yankees in a four game series Sept. 20-23), Minnesota Twins catcher Joe Mauer and Cliff Lee of the Texas Rangers. Video screens within the subway car will feature up-to-date information on match ups.

“Post-season in New York is always a big moment for sports fans, and this is an opportunity to excite the local fan base and launch a campaign that highlights iconic players in local markets,” Christina Miller, svp-strategy/marketing/programming for Turner Sports, said in a statement.

The 2010 post-season campaign is also expanding nationally to include TV, radio, outdoor, print in USA Today and Sports Illustrated, online promotion on Yahoo! MLB, such social media destinations as Facebook and Twitter and a microsite at MLB.com.

In addition, TBS has joined with musician Kid Rock to use his song, “Born Free,” as the backdrop for its MLB playoff campaign. CBS Outdoor is handling the New York subway signage.

“The MTA is creating new, dynamic advertising opportunities utilizing the latest technology to both increase ad revenue and communicate better with our customers,” MTA chairman and CEO Jay Walder said in a statement. “Inviting advertisers to “wrap” entire trains and the use of digital displays will generate a buzz among customers and advertisers alike.”

According to Jodi Senese, evp-marketing, CBS Outdoor, "We're very pleased to be working with Turner and the MTA in this creative out-of-home campaign promoting Major League Baseball. Utilizing both traditional transit messaging with more advanced digital signage, like video screens in the subway cars, CBS Outdoor has crafted a unique, lively promotion that demands your attention."

Back to MLB Post-Season 2010

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