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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan312018

Toyota Signs As First Presenting Sponsor For NBC Sports Paralympic Games 

By Barry Janoff

January 29, 2018: Toyota, a top-tier partner with the International Olympic Committee and the Worldwide Paralympic Partner of the International Paralympic Committee since 2015, as well as with the U.S. Olympic Committee, has added another medal to its Olympic collection, signing as the presenting sponsor for NBC Olympics coverage of the 2018 Paralympic Games, a first for NBC.

Toyota will also be the exclusive auto advertiser of NBC Olympics’ coverage of the Paralympic Winter Games across the linear and digital networks of NBCUniversal.

Financial terms of the pact were not disclosed.

The alliances support and promote Toyota as the IOC’s official Mobility partner, which includes vehicles, mobility services and mobility solutions, as well as Toyota’s first first global campaign,“Start Your Impossible,” with the theme “Providing freedom of movement for all.”

The 2018 Paralympic Winter Games are March 9-18, 2018, in PyeongChang.

The Winter Games are Feb. 8-25.

“Toyota believes that ‘mobility’ goes beyond cars and that freedom of movement should be a basic human right, and we are incredibly proud to support the upcoming Paralympics and Team Toyota athletes,” Ed Laukes, group vp-marketing for Toyota Motor North America, said in a statement.

In conjunction with the Toyota alliance, NBC Olympics said it would present more than 250 hours of coverage across NBC, NBCSN, Olympic Channel: Home of Team USA, NBCSports.com and the NBC Sports app, beginning with the Opening Ceremony on Friday, March 9.

Coverage includes all six Paralympic winter sports — alpine skiing, snowboarding, sled hockey, wheelchair curling, cross-country skiing, and biathlon — spread across ten days.

The 250 hours of coverage includes 94 hours on TV, which NBC Olympics said is the most ever for a Paralympic Winter Games, nearly doubling Sochi 2014 (50 hours).

The 156 hours of streaming coverage will be available via NBCSports.com and the NBC Sports app for desktops, mobile devices, tablets, and connected TVs.

OlympicChannel.com and the Olympic Channel app will also stream the Paralympic content that is televised on Olympic Channel: Home of Team USA.

According to Andrew Parsons, President, International Paralympics Committee, “It is fantastic news for sports fans that NBC, with the support of Toyota, will be showcasing . . .  the most comprehensive U.S. coverage to date for a Paralympics . . . underlining the growing appeal and interest in Para sports, especially with the L.A. 2028 Paralympic Games on the horizon.”

Toyota’s global "Start Your Impossible" campaign features more than 100 people from five continents and features a dedicated Web site, Mobility For All.

Toyota is sponsoring seven U.S. athletes at the 2018 Paralympic Winter Games, including Stephanie Jallen, Alana Nichols and Danelle Unstead (U.S. Paralympic Alpine Skiing), Oksana Masters (U.S. Paralympic Nordic Skiing & Biathlon), Amy Purdy and Evan Strong (U.S. Paralympic Snowboarding) and Rico Roman (Paralympic Sled Hockey).

Toyota is a “Proud Partner” of Team USA; the International Paralympic Committee; U.S. Paralympics Alpine Skiing; U.S. Paralympics Nordic Skiing; and U.S. Paralympics Snowboarding.

“There is arguably no event in the world more inspiring than the Paralympics, and it’s our privilege to tell the captivating stories of these world-class athletes,” Gary Zenkel, President, NBC Olympics, said in a statement.

Without question, our increase in coverage – nearly double the hours televised in Sochi -- would not be possible without the support of Toyota, which has brought to the Paralympics an unprecedented enthusiasm for the event, the athletes, and the mission.”

NBC Sees Golden Opportunity With Winter Games

NBCU Giving Winter Olympics Full Cable Coverage

NBCU To Live-Stream Record 1.8K Hours From South Korea

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