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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Burton Snowboards (1)

Tuesday
Feb282017

In Advance Of '18 Games, Toyota Heats Up Winter Activation With Burton Snowboards

By Barry Janoff

February 28, 2017: With barely 12 months to go until the 2018 Winter Olympics in PyeongChang South Korea, Toyota said it is "actively increasing our support for winter sports."

Toyota, which became a global partner with the International Olympic Committee in 2015 (effective in conjunction with the 2018 Games), has signed a multi-year strategic partnership Burton Snowboards.

The alliance begins this week at the 35th annual Burton U.S. Open Snowboarding Championships in Vail, Colo. (now through March 4).

Among other winter-themed moves, Toyota recently became a sponsor for the U.S. Freeski and Snowboard teams and title sponsor for the U.S. Grand Prix.

The new deal names Toyota as the official automotive company for Burton.

The auto company said the partnership would "leverage multiple marketing platforms, including digital, social, events and retail."

"With less than a year to go before our first Olympic and Paralympic Games as a TOP partner in PyeongChang, Toyota is actively increasing our support for winter sports," Jack Hollis, Toyota group vp-marketing, said in a statement. "We look forward to partnering with Burton to continue elevating the profile of snowboarding in the United States, and to support the fantastic athletes who inspire us all."

Toyota said it would "have a large presence" at the Snowboarding Championships, including "an immersive interactive fan experience (with) athlete meet-and-greets, custom chain-stitched neck gators and a special gift for Toyota owners."

In addition, Toyota and Burton both sponsor 16-year-old snowboarding phenom Chloe Kim (pictured above), the 2016 Burton U.S. Open halfpipe champion and three-time X-Games gold medalist.

Among the roster of marketing partners at the Burton U.S. Open Snowboarding Championships are G-Shock watches, Clif Bar, Stoli, Paul Mitchell, 7-Eleven and The Woolmark Co.

More than 100 of the world’s top snowboarders will compete, many of whom are expected to compete for spots in the ’18 Games.

Snowboarding has been an official sport at the Olympics since the 1998 Games in Nagano. For the coming Games, the IOC added Big Air but dropped the men’s and women’s snowboard parallel slalom competition.

Among the nearly dozen snowboarding medal events planned for South Korea are Giant Parallel Slalom (men and women), Half-Pipe (men and women), Slopestyle (men and women), Snowboard Cross (men and womenO and Team Ski-Snowboard Cross (mixed).

According to Anne-Marie Dacyshyn, CMO for Burlington, VT-based Burton, "The U.S. Open is the perfect place to kick off our partnership with Toyota because it really brings our shared brand values to life. Both Toyota and Burton share a love of adventure, the outdoors and going places, and the U.S. Open represents these qualities better than any other event out there.

"We can’t wait to bring the power of our two brands together to amplify our sport, our lifestyle and our riders year round," said Dacyshyn.

Toyota’s current deal with the IOC runs through 2024, which includes the 2020 Summer Games in Tokyo.

IOC top-tier partners also include Alibaba Group, Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

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