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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Feb282017

In Advance Of '18 Games, Toyota Heats Up Winter Activation With Burton Snowboards

By Barry Janoff

February 28, 2017: With barely 12 months to go until the 2018 Winter Olympics in PyeongChang South Korea, Toyota said it is "actively increasing our support for winter sports."

Toyota, which became a global partner with the International Olympic Committee in 2015 (effective in conjunction with the 2018 Games), has signed a multi-year strategic partnership Burton Snowboards.

The alliance begins this week at the 35th annual Burton U.S. Open Snowboarding Championships in Vail, Colo. (now through March 4).

Among other winter-themed moves, Toyota recently became a sponsor for the U.S. Freeski and Snowboard teams and title sponsor for the U.S. Grand Prix.

The new deal names Toyota as the official automotive company for Burton.

The auto company said the partnership would "leverage multiple marketing platforms, including digital, social, events and retail."

"With less than a year to go before our first Olympic and Paralympic Games as a TOP partner in PyeongChang, Toyota is actively increasing our support for winter sports," Jack Hollis, Toyota group vp-marketing, said in a statement. "We look forward to partnering with Burton to continue elevating the profile of snowboarding in the United States, and to support the fantastic athletes who inspire us all."

Toyota said it would "have a large presence" at the Snowboarding Championships, including "an immersive interactive fan experience (with) athlete meet-and-greets, custom chain-stitched neck gators and a special gift for Toyota owners."

In addition, Toyota and Burton both sponsor 16-year-old snowboarding phenom Chloe Kim (pictured above), the 2016 Burton U.S. Open halfpipe champion and three-time X-Games gold medalist.

Among the roster of marketing partners at the Burton U.S. Open Snowboarding Championships are G-Shock watches, Clif Bar, Stoli, Paul Mitchell, 7-Eleven and The Woolmark Co.

More than 100 of the world’s top snowboarders will compete, many of whom are expected to compete for spots in the ’18 Games.

Snowboarding has been an official sport at the Olympics since the 1998 Games in Nagano. For the coming Games, the IOC added Big Air but dropped the men’s and women’s snowboard parallel slalom competition.

Among the nearly dozen snowboarding medal events planned for South Korea are Giant Parallel Slalom (men and women), Half-Pipe (men and women), Slopestyle (men and women), Snowboard Cross (men and womenO and Team Ski-Snowboard Cross (mixed).

According to Anne-Marie Dacyshyn, CMO for Burlington, VT-based Burton, "The U.S. Open is the perfect place to kick off our partnership with Toyota because it really brings our shared brand values to life. Both Toyota and Burton share a love of adventure, the outdoors and going places, and the U.S. Open represents these qualities better than any other event out there.

"We can’t wait to bring the power of our two brands together to amplify our sport, our lifestyle and our riders year round," said Dacyshyn.

Toyota’s current deal with the IOC runs through 2024, which includes the 2020 Summer Games in Tokyo.

IOC top-tier partners also include Alibaba Group, Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

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