Top
NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 4-6
1. Joker $93.5M
2. Abominable $12M
3. Downton Abbey $8M
4. Hustlers $6.3M
5. It 2 $5.4M
6. Ad Astra $4.6M
7. Judy $4.4M
8. Rambo Last Blood $3.4M
9. War $1.6M
10. Good Boys $900K
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jun172019

Go Fourth: 'Toy Story 4' Partners Put $100M In Marketing Campaigns Into Play

By Barry Janoff

June 17, 2019: Chrysler, McDonald’s, Procter & Gamble, Dannon Danimals, Kellogg’s, Best Western and Babybel are among the companies and brands anteing up an estimated $100 million to support the release of Toy Story 4 from Disney and Pixar, which hits theaters June 21.

Multi-media campaigns, anchored by TV spots staring characters from the movie, are airing from the likes of Chrysler, McDonald’s, GoRVing, Dannon’s Danimals and Babybel’s cheese line, with the efforts also including digital, social media and in-theater.

Brands filling up shelves with on-package character placement include P&G’s Bounty, Danimals, Kellogg’s, Juicy Juice and Ziplock; while Alaska Airlines is  going  skyward with a special-edition Toy Story 4-themed aircraft adorned with the likes of Woody, Buzz Lightyear, Bo Peep and newcomer Forky.

Extending the shelf life of their campaigns with sweeps are such marketers as Blue Diamond Almond Breeze and Clorox.

National retailers including Target, Walmart and Kohl’s are joining the fray with an array of items unique to their stores, ranging from toys, clothing and accessories to limited-edition food and drink products featuring Toy Story 4 imagery.

In addition, Disney and Pixar are running a multi-platform campaign to support the film’s release.

“These amazing brands have come up with some very exciting, imaginative campaigns to support Toy Story 4, and we can’t wait to share them with fans this summer,” Lylle Breier, svp-global marketing partnerships for The Walt Disney Studios, said via the company.

Chrysler’s “Dance Party” supports the Pacifica and Pacifica Hybrid.with characters from Toy Story 4 interacting with features in the vehicles.

GoRVing's spot takes a segment from the film itself —  an RV trip with Bonnie and her family — and turns it into an extended sendup of the joys of families and their recreational vehicles.

Babybel’s “Snack Attack’ also show Bonnie in the RV, with the focus on Bonnie needing some nourishment, “It’s a snack attack,” Woody says to his Toy Story 4 pals, who are along for the ride with Bonnie. “One that fridge,” which they do, revealing a Babybel product that, turn to Toy Story form, turns into a talking food product with a face and a superhero cape.

Danimals’ “Out Now,” shows real-life kids on a road trip with their parents, interspersed with scenes from the movie.

McDonald’s spot, “There For Each Other,” supports the ten Toy Story 4 Happy Meal toys. Each McDonalds Happy Meal toy bag carries a ticket “that can be scanned in the McDonald’s app (or entered at www.MagicAtMcD.com) for exciting opportunities and exclusive content.”

In addition, the Snapchat App enable people to become part of the animated world of a carnival similar to one in the movie.

The campaign from Clorox is anchored by a sweeps offering a grand prize of four-day vacation to Los Angeles, New York, Austin or Washington DC. (Details here.)

Best Western has launched an integrated campaign as part of its BW Rewards Rush Promotion.

Blue Diamond Almond Breeze is running a national promotion in which "consumers can receive a Fandango Movie Ticket2 to see Toy Story 4 or any other Disney movie with the purchase of three participating Blue Diamond Almond Breeze almondmilks." (Details here.)

Alaska Airlines’ second livery to feature Pixar's characters — joining Incredibles 2 — was unveiled at Seattle-Tacoma International Airport by Alaska's own chief football officer, Russell Wilson, quarterback for the NFL Seattle Seahahwks.

Guests on the aircraft's inaugural flight were treated to a celebration at the gate and on board, where they were also presented with a complimentary one-month Cinemark Movie Club membership. The membership will allow recipients to see the film at any Cinemark location where Toy Story 4 is playing.

"We've seen Woody and the rest of the toys in a lot of unexpected places over the years," Toy Story 4 producers Mark Nielsen and Jonas Rivera said via the carrier. "And this time, we'll see them in an RV, at an antique store and in the inner workings of a carnival.

"But how many people can say they've seen them at 35,000 feet?"

The Toy Story 4-themed 737-800, tail number N589AS, will fly throughout Alaska’s route network until 2020.

For a limited-time, select Kellogg’s Toy Story 4-themed cereal boxes include a free window decal featuring five character decals.

Big Fish Games, publishers of Gummy Drop!, have launched Toy Story Drop!, a mobile game that includes characters, friendships, locations, environments and motifs from the entire Toy Story universe,

Pampered Chef is teaming up with Disney and Pixar’s Toy Story 4 to introduce three character-themed products to its kitchen tools lineup.

Back to Home Page