Tag-Team Victory: Topps Extends Worldwide Alliance With WWE
Tuesday, November 27, 2018 at 10:08PM
NYSportsJournalism.com in Topps, WWE, WWE, collectibles, sports marketing

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November 27, 2018:
In what is seen as a win-win in the ring, Topps has signed a multi-year agreement that extends its global partnership with WWE for licensed trading cards.

Topps has featured WWE Superstars on trading cards for more than a decade while continuing to enhance the WWE trading card experience with Superstar autographs and embedded pieces of mat relics, shirts and shorts.

Financial terms were not released.

“Topps is at the forefront of innovation and the leader in the category for e-commerce and on-demand trading cards,” David Leiner, Topps GM and vp, said via the company. “We’re excited to see how far we can push the WWE license to bring new and exciting products to fans around the world.”

Topps has highlighted multiple WWE eras through Topps Legends of WWE, which includes autographs of many all-time WWE greats; Topps WWE Women’s Division, highlighting current and past female Superstars; and Topps WWE Undisputed, a high-end autographed set with dynamic designs.

According to Brian Flinn, WWE chief marketing and communications officer, “Topps is a proven innovator across multiple product lines and a valued long-term partner.

“Topps is a proven innovator across multiple product lines and a valued long-term partner." — Brian Flinn, WWE CMO

“Our extended partnership with Topps will enable us to further reimagine the trading card experience and deliver unique ways for our fans to connect with their favorite WWE Superstars.”

With the extended agreement, Topps will continue featuring WWE Superstars within the Topps Now program, highlighting the most iconic moments on weekly trading cards including title changes, new rivalries and more.

Topps Now is sold exclusively on Topps.com for just 24 hours, and only the number of cards purchased are the number printed.

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