• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson,, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”


AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).


The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)



Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below


BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).


Top Ten Sports Marketers of the Year 2017 Determination. Perseverance. Strength.

By the Staff of


VOTE Twitter with the hash tag #SportsMarketerOfTheYear2017

February 1, 2018: What does it take to separate yourself from the crowd to be considered for and named a Top Ten Sports Marketer of the Year?

Determination. Perseverance. The strength to follow a path and plan that improves not only your position but helps and supports the situation of others and unifies people, cities and fans.

And, of course, being successful at marketing and finances.

The people, companies and organizations named as Top Ten Sports Marketers of the Year of 2017 by the editorial staff of NYSportsJournalism have these traits and more.

Ultimately, one of them will become the Grand Sports Marketer of the Year and join past winners including BBVA Compass (2010), Mission AthleteCare (2012), Stand Up to Cancer with MLB and MasterCard (2013), The ALS Assn. (2014), Special Olympics World Games Los Angeles (2015) and the American Cancer Society (2016).

Voting is now open at, via social media, e-mail, word-or-mouth and at (running through Feb. 28).

The winner will be unveiled March 1 (or ASAP when all votes are tabulated).

In addition, for their willingness to go above-and-beyond the call of duty to work for the benefit of others:

J.J. Watt has been named the 2017 Male Sports Marketer of the Year (Read his story here.)

Aly Raisman has been named the 2017 Female Sports Marketer of the Year (Read her story here.)


Top Ten Sports Marketers of the Year 2017 (in alphabetical order):


Athlete Ally

eSports (category)

Golden State Warriors

Las Vegas

Mayweather Jr.-McGregor


NFL My Cause My Cleats

Topps NOW




According to Ryan Morlan, adidas' vp-global brand communication, “Adidas is shaping the future of sport every day through our products, partnerships and innovations.”

Adidas Calls On All-Star Roster In Multi-Media ‘Calling All Creators’ Campaign

Adidas’ First Ad As NHL Jersey Partner Centers On Creativity Of League, Players

Wannabe Designers Seek Shoe Business Fame With adidas, James Harden


Athlete Ally
Athlete Ally is a 5013 nonprofit organization to end homophobia and transphobia in sports and educate athletic communities to stand up against anti-LGBT discrimination.

“If a single voice can inspire change, imagine the collective power of many voices, calling for equality, justice, and unity.”

In June, when members of MLB’s Seattle Mariners, the NFL Seattle Seahawks, MLS Sounders FC, WNBA Seattle Storm and National Women’s Soccer League Reign FC in attendance, it marked "the first time that a city’s professional sports teams have partnered together in such an endeavor to stand in solidarity with the LGBT community," according to Athlete Ally, which organized the media conference and supporting activation.

"The Seattle sports community continues to demonstrate the power of sport in standing up and speaking out for LGBT equality," said Hudson Taylor, executive director for Athlete Ally.

Among its other achievements in 2017:

• Partnered with transgender high school wrestler Mack Beggs to publish a PSA opposing the anti-trans bathroom bills introduced in the Texas Special Session. Together, with a groundswell of advocacy across the state of Texas, the Special Session ended without the passing of these bills.

• Launched its inaugural Athletic Equality Index – a historic report on the LGBTQ inclusiveness of 65 collegiate athletic departments. No longer will schools be able to cite a lack of data for their inaction on LGBTQ inclusive policies and practices.

• Joined with 20+ pro and former Olympic athletes for the Women’s March on Washington "to stand up and speak out for the full dignity and equality of women around the world."

• Launched and won a global campaign requesting FIBA overturn its ban on players competing in hijabs – which, in effect, put players in a position of having to choose between their religion and the sport they love. “Thanks to a huge outpouring of support from the athletic community, that ban was officially overturned,” said Athlete Ally.

NFL, MLB, MLS Teams In Seattle Join Forces To Support Human Rights, LGBT Equality


eSports (Category)

The number of eSports participants globally reached 58.4 million in 2017, up from 49.8 million in 2016; the global eSports audience topped 385 million in 2017, up from about 256 million the previoyus year; and the eSports economy grew to $696 million in 2017 for year-on-year increase of 41.3%.

Longer-term, eSports revenues will near $1.5 billion by 2020, according to the2017 Global Esports Market Report from research and consulting firm NewZoo, San Francisco.

Twitter Builds eSports Platform With Live-Stream Events

Overwatch League Gets Major Play From HP, Intel For Inaugural Season

NBA Sending 17 Teams Into 2K eSport League


Golden State Warriors

Over November and December, the Warriors family volunteered more than 1,000 hours, serving more than 3,000 meals and donating more than 2,000 toys and 750 turkeys.

Warriors Patch Into Ad Movement, Sign $60M Jersey, Multi-Level Deal With Rakuten

Warriors Expand With PepsiCo For New Arena

Curry, Durant Leaders In NBA Marketability (E-Poll)

Warriors Continue To Set Pace For Team Merchandise Sales

Warriors Also Take NBA Sales Crown, Four Players Among Top Jersey Sales


Las Vegas

In the midst of dealing with a great tragedy and continuing to remember and honor the victims and families of and responders to the shooting on Oct. 1, Las Vegas found some peace and promise with pro sports.

The city long known for its glitz and glamour is becoming a focal point of fans and brands via the expansion NHL Golden Knights, the coming of the NFL's Raiders, the relocation of the WNBA’s Stars as the Las Vegas Aces beginning with the upcoming season, the NBA committing all 30 teams to playing a total of 82 games for the MGM Grand 2018 Summer League and the recent approval of a new $150M stadium as the home of the MiLB Las Vegas 51s.

The venue received an $80 million naming rights deal from the Las Vegas Convention and Visitors Authority and a prime location next to the training facility for the Golden Knights as part of a 1.8M sq. ft. retail and office complex under the auspices of 51s owner the Howard Hughes Corp.

Vegas is already the headquarters for UFC and site for major matches and a regular stop for the Pro Bull Riders, PGA, NCAA tournaments, National Finals Rodeo, USA Sevens Rugby and Nascar.

And is also a Mecca for such global events as the Floyd Mayweather Jr.-Conor McGregor bout in T-Mobile Arena on Aug. 26.

Las Vegas Finds Respite From Tragedy In Pro Sports With NBA, NHL, NFL, MiLB

Las Vegas Adds Another Pro Sports Team With WNBA Relocation


Mayweather Jr.-McGregor

They said it would be huge. And, according to the numbers, it was.

Following months of hype, a five-day three nation tour, name calling, marketing and X-rated ranting, undefeated middleweight boxer Floyd Mayweather Jr. met undefeated UFC MMA champ Connor McGregor on Aug. 26 in Las Vegas’ T-Mobile Arena.

Mayweather Jr. came away victorious via a 10th-round KO to up his pro career to 50-0.

And the fight, called a debacle by some and a gem by others, was a winner for the fighters and its financial backers.

Mayweather Jr.-McGregor Bout Hit It F-N Big: $600M Revenue, 4.3M PPV

War Of The Worlds: Mayweather-McGregor Talk, Talk, Talks The F-ing Talk

Full-Court Press: Mayweather Jr. McGregor Promotion Gains Marketing Speed



With the MLB post-season in full swing, teams, players, fans and league marketing and media partners were eyeing the prize at the end of the rainbow: the 2017 World Series.

This has been a strong season for MLB on the field — which actually began way back in March with the World Baseball Classic — behind such young stars as Kris Bryant, Bryce Harper, José Altuve, Cody Bellinger and Aaron Judge.

It also has been a strong season on the business and marketing side.

MLB Sponsor Spend Hits Record $892M In 2017

Q&A: New Deals, Marketing, Players Have MLB Thinking Outside The (Batter’s) Box

YouTube Named First Presenting Sponsor Of World Series

MLB Players Play Nickname Game For Players Weekend

MLB, MLBPA $1M Donation To Negro Leagues Museum

MLB Builds Support For Prostate Cancer Awareness

MLB Brings Live Games To Facebook

MLB Pops Open New With Coca-Cola


NFL My Cause My Cleats Year 2

According to the NFL, My Cause My Cleats “gives players the opportunity to personalize their cleats and raise awareness for the charities and foundations they passionately support. The initiative also gives players a platform to share their stories and why the causes are important to them.”

NFL Players Support 'My Cleats, My Cause' Year Two

NFL 'My Cleats, My Cause' Auction


Topps NOW

Prior to the 2016 MLB season, the company unveiled Topps NOW, cards created ASAP after major events happen and are available exclusively on the Topps NOW Web site for 24 hours.

In just two seasons, Topps said it has sold more than one million cards, “making it the company’s most successful product-launch ever.”

“Topps NOW has been a truly innovative program that Topps was thrilled to bring to sports fans and collectors first,” said David Leiner, GM and vp-North American Sports & Entertainment for Topps. “The program resonated with baseball fans because it helped bring them closer to a sport they are truly passionate about.”

Yankees Judge Leads MLB Top-Selling Jerseys, Helps Topps Break Records

At Topps, Global Growth Is In The Cards For Consumers, Partners, Sports

MLB, Topps Want All Fans To Be Carded On National Card Day



According to WWE’s full-year 2017 financial statement (release on Feb. 8, 2018):

• Revenue increased 10% to $801 million, the highest in the company’s history

• Supporting the global reach of WWE content, completed multi-year distribution agreements in France, Japan, South Korea, Australia, Philippines and sub-Saharan Africa among other countries and regions

• Digital engagement continued to grow with video views up 32% to 20 billion and social media engagements up 4% to approximately 1.2 billion from the prior year

• WWE’s YouTube channel remained the No. 1 most-viewed sports channel and the 2nd most-viewed channel on YouTube with 20 billion lifetime views (as of Jan. 31, 2018).

WWE, Stars See Engagement Rise On TV, Social Media, At Live Events

WWE Generates WrestleMania Record $181M Economic Impact For Orlando

WWE Launches Alliance With Rocket League To Build eSports

WWE All-In With Social Media ‘Land Grab’

WrestleMania 33 Brings Down The House


Male Sports Marketer of the Year: J.J. Watt

Female Sports Marketer of the Year: Aly Raisman



VOTE Twitter with the hash tag #SportsMarketerOfTheYear2017


Top Ten Sports Marketers Of The Year 2016: From Surreal To Sir Real To The Real Deal

Save Lives, Celebrate Lives: American Cancer Society Named 2016 Grand Sports Marketer

Back to Home Page


References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>