Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”


 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.


Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking:
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s



Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).


Top Ten Sports Marketers of the Year 2017 Determination. Perseverance. Strength.

By the Staff of


VOTE Twitter with the hash tag #SportsMarketerOfTheYear2017

February 1, 2018: What does it take to separate yourself from the crowd to be considered for and named a Top Ten Sports Marketer of the Year?

Determination. Perseverance. The strength to follow a path and plan that improves not only your position but helps and supports the situation of others and unifies people, cities and fans.

And, of course, being successful at marketing and finances.

The people, companies and organizations named as Top Ten Sports Marketers of the Year of 2017 by the editorial staff of NYSportsJournalism have these traits and more.

Ultimately, one of them will become the Grand Sports Marketer of the Year and join past winners including BBVA Compass (2010), Mission AthleteCare (2012), Stand Up to Cancer with MLB and MasterCard (2013), The ALS Assn. (2014), Special Olympics World Games Los Angeles (2015) and the American Cancer Society (2016).

Voting is now open at, via social media, e-mail, word-or-mouth and at (running through Feb. 28).

The winner will be unveiled March 1 (or ASAP when all votes are tabulated).

In addition, for their willingness to go above-and-beyond the call of duty to work for the benefit of others:

J.J. Watt has been named the 2017 Male Sports Marketer of the Year (Read his story here.)

Aly Raisman has been named the 2017 Female Sports Marketer of the Year (Read her story here.)


Top Ten Sports Marketers of the Year 2017 (in alphabetical order):


Athlete Ally

eSports (category)

Golden State Warriors

Las Vegas

Mayweather Jr.-McGregor


NFL My Cause My Cleats

Topps NOW




According to Ryan Morlan, adidas' vp-global brand communication, “Adidas is shaping the future of sport every day through our products, partnerships and innovations.”

Adidas Calls On All-Star Roster In Multi-Media ‘Calling All Creators’ Campaign

Adidas’ First Ad As NHL Jersey Partner Centers On Creativity Of League, Players

Wannabe Designers Seek Shoe Business Fame With adidas, James Harden


Athlete Ally
Athlete Ally is a 5013 nonprofit organization to end homophobia and transphobia in sports and educate athletic communities to stand up against anti-LGBT discrimination.

“If a single voice can inspire change, imagine the collective power of many voices, calling for equality, justice, and unity.”

In June, when members of MLB’s Seattle Mariners, the NFL Seattle Seahawks, MLS Sounders FC, WNBA Seattle Storm and National Women’s Soccer League Reign FC in attendance, it marked "the first time that a city’s professional sports teams have partnered together in such an endeavor to stand in solidarity with the LGBT community," according to Athlete Ally, which organized the media conference and supporting activation.

"The Seattle sports community continues to demonstrate the power of sport in standing up and speaking out for LGBT equality," said Hudson Taylor, executive director for Athlete Ally.

Among its other achievements in 2017:

• Partnered with transgender high school wrestler Mack Beggs to publish a PSA opposing the anti-trans bathroom bills introduced in the Texas Special Session. Together, with a groundswell of advocacy across the state of Texas, the Special Session ended without the passing of these bills.

• Launched its inaugural Athletic Equality Index – a historic report on the LGBTQ inclusiveness of 65 collegiate athletic departments. No longer will schools be able to cite a lack of data for their inaction on LGBTQ inclusive policies and practices.

• Joined with 20+ pro and former Olympic athletes for the Women’s March on Washington "to stand up and speak out for the full dignity and equality of women around the world."

• Launched and won a global campaign requesting FIBA overturn its ban on players competing in hijabs – which, in effect, put players in a position of having to choose between their religion and the sport they love. “Thanks to a huge outpouring of support from the athletic community, that ban was officially overturned,” said Athlete Ally.

NFL, MLB, MLS Teams In Seattle Join Forces To Support Human Rights, LGBT Equality


eSports (Category)

The number of eSports participants globally reached 58.4 million in 2017, up from 49.8 million in 2016; the global eSports audience topped 385 million in 2017, up from about 256 million the previoyus year; and the eSports economy grew to $696 million in 2017 for year-on-year increase of 41.3%.

Longer-term, eSports revenues will near $1.5 billion by 2020, according to the2017 Global Esports Market Report from research and consulting firm NewZoo, San Francisco.

Twitter Builds eSports Platform With Live-Stream Events

Overwatch League Gets Major Play From HP, Intel For Inaugural Season

NBA Sending 17 Teams Into 2K eSport League


Golden State Warriors

Over November and December, the Warriors family volunteered more than 1,000 hours, serving more than 3,000 meals and donating more than 2,000 toys and 750 turkeys.

Warriors Patch Into Ad Movement, Sign $60M Jersey, Multi-Level Deal With Rakuten

Warriors Expand With PepsiCo For New Arena

Curry, Durant Leaders In NBA Marketability (E-Poll)

Warriors Continue To Set Pace For Team Merchandise Sales

Warriors Also Take NBA Sales Crown, Four Players Among Top Jersey Sales


Las Vegas

In the midst of dealing with a great tragedy and continuing to remember and honor the victims and families of and responders to the shooting on Oct. 1, Las Vegas found some peace and promise with pro sports.

The city long known for its glitz and glamour is becoming a focal point of fans and brands via the expansion NHL Golden Knights, the coming of the NFL's Raiders, the relocation of the WNBA’s Stars as the Las Vegas Aces beginning with the upcoming season, the NBA committing all 30 teams to playing a total of 82 games for the MGM Grand 2018 Summer League and the recent approval of a new $150M stadium as the home of the MiLB Las Vegas 51s.

The venue received an $80 million naming rights deal from the Las Vegas Convention and Visitors Authority and a prime location next to the training facility for the Golden Knights as part of a 1.8M sq. ft. retail and office complex under the auspices of 51s owner the Howard Hughes Corp.

Vegas is already the headquarters for UFC and site for major matches and a regular stop for the Pro Bull Riders, PGA, NCAA tournaments, National Finals Rodeo, USA Sevens Rugby and Nascar.

And is also a Mecca for such global events as the Floyd Mayweather Jr.-Conor McGregor bout in T-Mobile Arena on Aug. 26.

Las Vegas Finds Respite From Tragedy In Pro Sports With NBA, NHL, NFL, MiLB

Las Vegas Adds Another Pro Sports Team With WNBA Relocation


Mayweather Jr.-McGregor

They said it would be huge. And, according to the numbers, it was.

Following months of hype, a five-day three nation tour, name calling, marketing and X-rated ranting, undefeated middleweight boxer Floyd Mayweather Jr. met undefeated UFC MMA champ Connor McGregor on Aug. 26 in Las Vegas’ T-Mobile Arena.

Mayweather Jr. came away victorious via a 10th-round KO to up his pro career to 50-0.

And the fight, called a debacle by some and a gem by others, was a winner for the fighters and its financial backers.

Mayweather Jr.-McGregor Bout Hit It F-N Big: $600M Revenue, 4.3M PPV

War Of The Worlds: Mayweather-McGregor Talk, Talk, Talks The F-ing Talk

Full-Court Press: Mayweather Jr. McGregor Promotion Gains Marketing Speed



With the MLB post-season in full swing, teams, players, fans and league marketing and media partners were eyeing the prize at the end of the rainbow: the 2017 World Series.

This has been a strong season for MLB on the field — which actually began way back in March with the World Baseball Classic — behind such young stars as Kris Bryant, Bryce Harper, José Altuve, Cody Bellinger and Aaron Judge.

It also has been a strong season on the business and marketing side.

MLB Sponsor Spend Hits Record $892M In 2017

Q&A: New Deals, Marketing, Players Have MLB Thinking Outside The (Batter’s) Box

YouTube Named First Presenting Sponsor Of World Series

MLB Players Play Nickname Game For Players Weekend

MLB, MLBPA $1M Donation To Negro Leagues Museum

MLB Builds Support For Prostate Cancer Awareness

MLB Brings Live Games To Facebook

MLB Pops Open New With Coca-Cola


NFL My Cause My Cleats Year 2

According to the NFL, My Cause My Cleats “gives players the opportunity to personalize their cleats and raise awareness for the charities and foundations they passionately support. The initiative also gives players a platform to share their stories and why the causes are important to them.”

NFL Players Support 'My Cleats, My Cause' Year Two

NFL 'My Cleats, My Cause' Auction


Topps NOW

Prior to the 2016 MLB season, the company unveiled Topps NOW, cards created ASAP after major events happen and are available exclusively on the Topps NOW Web site for 24 hours.

In just two seasons, Topps said it has sold more than one million cards, “making it the company’s most successful product-launch ever.”

“Topps NOW has been a truly innovative program that Topps was thrilled to bring to sports fans and collectors first,” said David Leiner, GM and vp-North American Sports & Entertainment for Topps. “The program resonated with baseball fans because it helped bring them closer to a sport they are truly passionate about.”

Yankees Judge Leads MLB Top-Selling Jerseys, Helps Topps Break Records

At Topps, Global Growth Is In The Cards For Consumers, Partners, Sports

MLB, Topps Want All Fans To Be Carded On National Card Day



According to WWE’s full-year 2017 financial statement (release on Feb. 8, 2018):

• Revenue increased 10% to $801 million, the highest in the company’s history

• Supporting the global reach of WWE content, completed multi-year distribution agreements in France, Japan, South Korea, Australia, Philippines and sub-Saharan Africa among other countries and regions

• Digital engagement continued to grow with video views up 32% to 20 billion and social media engagements up 4% to approximately 1.2 billion from the prior year

• WWE’s YouTube channel remained the No. 1 most-viewed sports channel and the 2nd most-viewed channel on YouTube with 20 billion lifetime views (as of Jan. 31, 2018).

WWE, Stars See Engagement Rise On TV, Social Media, At Live Events

WWE Generates WrestleMania Record $181M Economic Impact For Orlando

WWE Launches Alliance With Rocket League To Build eSports

WWE All-In With Social Media ‘Land Grab’

WrestleMania 33 Brings Down The House


Male Sports Marketer of the Year: J.J. Watt

Female Sports Marketer of the Year: Aly Raisman



VOTE Twitter with the hash tag #SportsMarketerOfTheYear2017


Top Ten Sports Marketers Of The Year 2016: From Surreal To Sir Real To The Real Deal

Save Lives, Celebrate Lives: American Cancer Society Named 2016 Grand Sports Marketer

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