Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: Epix — Game Time In Prime Time

By the Staff of NYSportsJournalism.com

December 17, 2014: You have to set some pretty lofty goals, and plan not to have an epic failure, if you create, produced and air material under the banner Epix.

Epix this year has exceeded the former and come nowhere near the latter.

Founded in 2009 under the auspices of Studio 3 — a joint venture among Viacom Inc., its Paramount Pictures unit, Lionsgate and Metro-Goldwyn-Mayer Studios — Epix describes itself as a multi-platform premium entertainment channel, VOD and online service. It has access to more than 30 million homes and includes a library of more than 15,000 films from the partner studios and subsidiaries.

Over the past year, Epix, led by president and CEO Mark Greenberg, has ramped up its original presentations and documentaries and now boasts an all-star line-up of sports-related productions.

Among them: Dwight Howard In The Moment, David Ortiz In The Moment, To Russia With Love (which explores human rights through the eyes of LGBT athletes, with commentary from Olympic medalist and U.S. and world champion figure skater Johnny Weir), The Current (which follows people with disabilities, including athletes Bethany Hamilton, Alex Zanardi and Anthony Robles, who found "new ways to experience freedom of movement through water sports"), Forgotten Four: The Integration of Pro Football (which tells the story of African American athletes Kenny Washington, Woody Strode, Marion Motley and Bill Willis, who broke the color barrier in pro football in 1946) and Personal with Bill Rhoden, in which the renowned journalist conducts in-depth interviews with the likes of Oscar De La Hoya and Grant & Calvin Hill.

Epix has had major support via an alliance with Ross Greenburg Productions, which Greenburg launched following a storied and 52-time Emmy Award-winning career of more than three decades at HBO; and Starship SA under the auspices of Seth Abraham, whose sports production and management resume dates back to the 1970s and includes game-changing tenures at HBO Sports, Time Warner Sports and Madison Square Garden Company.

The newest joint venture between Epix and Greenburg is the Road to the NHL Winter Classic and the Road to the NHL Stadium Series, each a four-part all-access documentary leading to two of the league's outdoor jewel events.

The first follows the Bridgestone Winter Classic, with four weekly episodes beginning Dec. 16 and leading to the game on Jan. 1, 2015 in Nationals Park in Washington, DC, between the host Capitals and the visiting Chicago Blackhawks. The second goes inside the Coors Light Stadium Series, with four weekly episodes beginning Feb. 3 in advance of the game on Feb. 21 in Levi's Stadium, home of the NFL's San Francisco 49ers, between the host San Jose Sharks and the visiting defending NHL champion Los Angeles Kings.

In addition to running on Epix, both series are being made available free to viewers — including what the NHL called a fan base of "almost 60 million U.S. hockey fans" — via platforms including the Epix and NHL Web sites and Facebook pages and the official apps of Epix and the NHL, respectively. People in the U.S. who are not Epix subscribers will be able to register for a limited free trial at Epix.com.

Both Road to the NHL Winter Classic and the Road to the NHL Stadium Series are being supported by multi-media campaigns that include TV, print, radio, outdoor, digital and social media. The effort also features Kevin Smith, actor/producer/director/writer and uber hockey fan, who will appear in a series of spots and host weekly recaps of all episodes under the banner, Kevin Smith's Penalty Box.

According to John Collins, COO for the NHL, "Hockey fans have a strong appetite for original and engaging content built on storytelling. Epix has developed an impressive reputation for its high-quality original sports programming and access to its content across a multitude of platforms."

NHL Heats Up Epix Marketing For Outdoor Winter Classic, Stadium Series

Back to Top Sports Marketers of the Year 2014

Back to Home Page

VOTE HERE