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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: BitPay — New Coin Of The Realm

By the Staff of NYSportsJournalism.com

December 17, 2014: In June, BitPay, an Atlanta-based firm co-founded in May 2011 by Tony Gallippi and Stephen Pair that processes payments for the virtual currency known as bitcoins, worked with ESPN Events to acquire naming rights to what had been the Beef O'Brady's Bowl and what for the next three seasons will be the Bitcoin St. Petersburg Bowl, played in Tropicana Field.

With the Dec. 26 game between University of Central Florida from the American Athletic Conference and North Carolina State from the Atlantic Coast Conference fast-approaching, BitPay said that more than 100 businesses in the St. Petersburg and Tampa area would accept bitcoin payments by game day (ESPN, 8 PM ET). By game week, the businesses will all be listed on Coinmap and AirBitz, global directories listing businesses that accept bitcoin.

According to Gallippi, Executive Chairman of BitPay, "We are sponsoring this Bowl game to show the world a hands-on experience with bitcoin. St. Petersburg is going to be an example of what bitcoin can enable anywhere in the world — a cheaper, faster and more secure way of doing business.”

BitPay also has a deal with the NBA's Sacramento Kings and processes the account for rapper Curtis “50 Cent” Jackson that accepts bitcoins as payment for his most recent release, Animal Ambition.

"Our demographic tends to be young, male, tech-savvy and well-educated, the same as the early users of the Internet and e-mail," said Stephanie Wargo, BitPay Vce-President of Marketing. "So there is a tremendous synergy between us and college students."

As it turns out, it was a college student who helped inspire the company to make the investment. According to Wargo, during a telecast of ESPN's College GameDay Built By The Home Depot last December, a student was seen in the background holding up a sign that read, "Mom please send . . .", followed not by the traditional amount of dollars he needed but instead by the bitcoin logo and a QR code to his personal bitcoin account. Over the next weeks, the kid received more than $23,000 in bitcoin currency to his account.

That led to serious in-house naming rights conversations initiated by Gallippi, which ultimately became a deal with ESPN and the St. Petersburg Bowl Committee.

According to Bitcoin Pulse, there are more than 100 thousand bitcoin transactions made daily, with Expedia, Google, Dish Network and Overstock.com among the companies that accept bitcoins as payment. Time Inc. this month became the first major magazine publisher to accept bitcoin payments for subscriptions (including Fortune and Travel + Leisure).

Also in December, BitPay integrated with Xsolla, a billing platform that helps game developers monetize and improve conversion.

Earlier this year, BitPay signed a multi-year pact, brokered by IMG College, to become the sponsor for the football and basketball programs at Georgia Tech. In a sign of the times, IMG College said that the deal was paid for using bitcoins.

Q&A: How BitPay Is Taking Bitcoin To The Sports, Entertainment Marketing Bank

BitPay Banking On CFB Naming Rights To Boost Use, Awareness

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