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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

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Athletes
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2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
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5. Atlanta Falcons
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: BitPay — New Coin Of The Realm

By the Staff of NYSportsJournalism.com

December 17, 2014: In June, BitPay, an Atlanta-based firm co-founded in May 2011 by Tony Gallippi and Stephen Pair that processes payments for the virtual currency known as bitcoins, worked with ESPN Events to acquire naming rights to what had been the Beef O'Brady's Bowl and what for the next three seasons will be the Bitcoin St. Petersburg Bowl, played in Tropicana Field.

With the Dec. 26 game between University of Central Florida from the American Athletic Conference and North Carolina State from the Atlantic Coast Conference fast-approaching, BitPay said that more than 100 businesses in the St. Petersburg and Tampa area would accept bitcoin payments by game day (ESPN, 8 PM ET). By game week, the businesses will all be listed on Coinmap and AirBitz, global directories listing businesses that accept bitcoin.

According to Gallippi, Executive Chairman of BitPay, "We are sponsoring this Bowl game to show the world a hands-on experience with bitcoin. St. Petersburg is going to be an example of what bitcoin can enable anywhere in the world — a cheaper, faster and more secure way of doing business.”

BitPay also has a deal with the NBA's Sacramento Kings and processes the account for rapper Curtis “50 Cent” Jackson that accepts bitcoins as payment for his most recent release, Animal Ambition.

"Our demographic tends to be young, male, tech-savvy and well-educated, the same as the early users of the Internet and e-mail," said Stephanie Wargo, BitPay Vce-President of Marketing. "So there is a tremendous synergy between us and college students."

As it turns out, it was a college student who helped inspire the company to make the investment. According to Wargo, during a telecast of ESPN's College GameDay Built By The Home Depot last December, a student was seen in the background holding up a sign that read, "Mom please send . . .", followed not by the traditional amount of dollars he needed but instead by the bitcoin logo and a QR code to his personal bitcoin account. Over the next weeks, the kid received more than $23,000 in bitcoin currency to his account.

That led to serious in-house naming rights conversations initiated by Gallippi, which ultimately became a deal with ESPN and the St. Petersburg Bowl Committee.

According to Bitcoin Pulse, there are more than 100 thousand bitcoin transactions made daily, with Expedia, Google, Dish Network and Overstock.com among the companies that accept bitcoins as payment. Time Inc. this month became the first major magazine publisher to accept bitcoin payments for subscriptions (including Fortune and Travel + Leisure).

Also in December, BitPay integrated with Xsolla, a billing platform that helps game developers monetize and improve conversion.

Earlier this year, BitPay signed a multi-year pact, brokered by IMG College, to become the sponsor for the football and basketball programs at Georgia Tech. In a sign of the times, IMG College said that the deal was paid for using bitcoins.

Q&A: How BitPay Is Taking Bitcoin To The Sports, Entertainment Marketing Bank

BitPay Banking On CFB Naming Rights To Boost Use, Awareness

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