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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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World Baseball Classic Championship PR vs USA MLB Network 9 PM ET (March Mad Ads Below)

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec282016

Top Sports Marketer Of The Year 2016: NFL Steps Up With My Cleats, My Cause

By the Staff of NYSportsJournalism.com

December 26, 2016: The NFL is constantly on the firing line by critics for getting things wrong.

In this case, they got it right.

For all games during Week 13 — beginning with the Dallas Cowboys at the Minnesota Vikings on Thursday Night Football on Dec. 1 and running through Monday Night Football on Dec. 5 — some 500 NFL players wore cleats they each designed to support specific charities, events, people and causes, under the umbrella "My Cause, My Cleats" platform.

The NFL extended the event to the next weekend for the Cleveland Browns and Tennessee Titans, who wore their cleats on Dec. 11 because they had a bye week the previous weekend.

The focus of respective messaging included raising awareness about cancer, birth defects, mental health, diabetes, bullying, lack of water in East African communities, pet adoption, arts and improving education to kids nationwide. Many of the players supported their own foundations, including Drew Brees (Brees Dream, which works to improve the quality of life for cancer patients and their families) and Von Miller (Von’s Vision, a non-profit group that gives glasses to children in need).

The league, NFL Players Assn. and the players worked with NFL partners Nike, adidas and Under Armor to create the plethora of shoes. The initiative was a culmination of 18 months of collaborative work between the NFL and its players.

NFL said it is talks with NFLPA to expand the platform for 2017 and beyond.

"These will be seen on nationally televised games, so it will bring so much attention to so many causes," said Alfred Morris, running back for the Cowboys, whose cleats supported The Salvation Army. "This is the first year we are doing this. Even if you are not involved with a cause, we want people to relate to them and get actively involved."

Following the games, the league said each player would have the opportunity to raise funds for their respective cause by auctioning their cleats at NFL Auction.

All of the funds raised were to be donated to the designated charities, which must have 501c3 status, according to the NFL.

Among marketing support was a "My Cause, My Cleats"-themed TV spot support, with the tag line, "Every Cleat Tells A Story." It showed wide receiver Brandon Marshall of the New York Jets designing his cleats along with kids from his Project 375 foundation, which focuses on promoting awareness of mental health.

In addition to on-air visuals and mentions during broadcast games, support includes a dedicated Web site, social media and a online player platform in partnership with The Players’ Tribune.

"One of the great NFL traditions is how our players passionately support important causes in their communities and around the globe every year," said NFL commissioner Roger Goodell during a media event. 

"They are incredibly creative by nature so we are not surprised how they are seizing the opportunity this week with inspiring expressions of their charitable commitments on their cleats, online and through social media."

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