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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: BBDO Worldwide — The Work, The Work

By the Staff of NYSportsJournalism.com

December 17, 2014: You know you've put in a full day at work when you get Mike Tyson to return the piece of ear he bit off of Evander Holyfield (Foot Locker), have the M&M known as Ms. Brown buy insurance from the Geico Gecko, convince Godzilla to go waterskiing and Johnny Manziel to conduct a Jamboogie exercise class (Snickers), put Arnold Schwarzenegger in a wig and have him play table tennis (Bud Light) and create a plethora of impactful PSAs, including "Ban Bossy," a multi-platform to "encourage leadership and achievement in girls."

Welcome to the 24/7 world of BBDO Worldwide.

Companies that have aligned with the global agency are looking for, if not the impossible, certainly extraordinary solutions to their uncommon marketing, advertising and sales needs.

This past year, BBDO Worldwide delivered in the sports category for the likes of Bud Light (Energy BBDO), Canadian Olympic Committee (Proximity Canada), Diet Mt. Dew with Dale Earnhardt Jr. (BBDO NY), FedEx (BBDO NY), Foot Locker (BBDO NY), Emirates Airline for the FIFA World Cup with Cristiano Ronaldo and Pelé (Impact BBDO), Lowe's (BBDO NY), Mars Chocolate North America M&M's/Snickers (BBDO NY), MLB "For the Love of Baseball" (BBDO NY), Tag Heuer (CLM BBDO) and Visa (BBDO NY) for the Winter Olympics and a group of Nobel Peace Laureates and nominees who were "United in Rivalry" (BBDO, NY) for the FIFA World Cup, including Oscar Arias, Leymah Gbowee, Bob Geldorf, David Trimble and Lech Walesa,

And we'll give a big nod to the creative for Viagra (BBDO NY), which focuses on getting the most enjoyment out of what many consider to the the ultimate workout.

The Bud Light "Up for Whatever" campaign crossed multiple boundaries and kept growing new legs, including getting Schwarzenegger to play table tennis; turning Crested Butte, Colorado into Whatever USA; and putting NFL fans on the field and NBA fans on the court with pro athletes.

Looking ahead, Bud Light is planning to open the House of Whatever in Phoenix during Super Bowl XLIX this February. Also at Super Bowl XLIX, Snickers will return to the airwaves (NBC) for the first time since 2011.

Just as impressive may be BBDO's PSA work. Among the organizations that have tapped into BBDO's creative juices: Autism Speaks, Save the Children, the Police Athletic League, Christopher and Dana Reeve Foundation and Special Olympics.

Sandy Hook Promise on the two-year anniversary of the tragic events in Connecticut (Dec. 16) unveiled with BBDO NY a multi-platform effort intended to "Protect Our Kids from the real threats, not just the Monsters Under the Bed."

With the help of BBDO's internal Women's Council, LeanIn.Org and Girl Scouts of the USA in March launched "Ban Bossy," a multi-platform effort to "encourage leadership and achievement in girls." The campaign came with educational materials, a dedicated Web site, two PSAs and endorsements from such celebrities as Beyoncé, Condoleezza Rice, Jimmie Johnson, Jennifer Garner and Jane Lynch. The PSA from BBDO New York, "Change the Story," shows young girls talking about the power of the word "bossy" and the plans they have to overcome its negative impact, and comes with a call-to-action for "all of us to ban bossy."

Among those whose blood, sweat and tears drive BBDO are David Lubars (Chief Creative Officer, Worldwide), Greg Hahn (Chief Creeative Office New York), Chris Beresford-Hill (Executive Creative Director), Dan Lucey (Executive Creative Director) and John Osborn, who this year celebrated his tenth  anniversary as President and CEO for BBDO New York,

"The challenge and the opportunity is to avoid falling into the trap of telling and really strive to engage through storytelling," Osborne said during an interview with NYSportsJournalism earlier this year. "There is a big difference between telling and storytelling. When we are at our best on behalf of our clients is when we are telling a story that really engages an audience. And ultimately creates an effect where the audiences that we are reaching want to pass along the story of our client. Ultimately, we want to tell stories that people will remember and also get our brand registration in there. And create a buzz."

Q&A: MLB, M&M's Ban Bossy Through The BBDO Looking Glass

Back to Top Sports Marketers of the Year 2014

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