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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec172014

Top Sports Marketers Of The Year 2014: Upper Deck — Cardboard Connecting

By the Staff of NYSportsJournalism.com

December 17, 2014: In 1989, premium card company Upper Deck, a rookie in the industry, made then MLB rookie Ken Griffey Jr. card No. 1 in its first set.

Industry analysts regard that card as being a game-changer. It not only helped to jump-start Griffey Jr.'s public persona in a career that eventually encompassed 22 seasons, 630 home runs, 13 All-Star Games and eligibility into the Hall of Fame in 2016, but was in the leadoff position for a 600-card MLB set that put Upper Deck on the map.

In 2014, Carlsbad, Calif.-based Upper Deck launched a year-long celebration in honor of its 25th anniversary, which has included special product, multi-media marketing, social media activations and contests intended to reward consumers with unique sports and entertainment memorabilia.

The company has exclusive contracts with Michael Jordan, LeBron James, Tiger Woods, Rory McIlroy and Wayne Gretzky. In February, the NHL and NHL Players’ Assn. signed a multi-year pact that made Upper Deck the exclusive licensed manufacturer of NHL Trading Cards, beginning with the 2014-15 season. That reprises a role that Upper Deck held from 2004-10.

In September, Upper Deck signed deals with the American Hockey League and the Professional Hockey Players’ Assn. to become the league’s exclusive official and nationally distributed trading card licensee, which includes trading card games, posters, stickers and figurines.

That same month, Upper Deck inked an exclusive, multi-year agreement with the Canadian Football League and the Canadian Football League Players’ Assn. to become the CFL’s first official trading card partner.

In October, Upper Deck signed an exclusive trading card agreement with Euroleague Basketball, which develops and organizes elite competitions, And in November, a multi-year was unveiled naming Upper Deck as the exclusive provider of trading cards for Notre Dame’s array of athletics programs. That will lead to product featuring such alumni as Joe Montana, Tim Brown, Jerome Bettis, Brady Quinn, Paul Hornung, Joe Theismann and Lou Holtz.

Upper Deck's offerings go beyond star athletes and entertainment icons.

Heroic Inspirations cards honor people whose physical challenges have helped to inspire others.

Among them, Mandi Schwartz, a former player with the Yale hockey team who died of cancer in 2011, was honored with a card to help with the foundation her family founded in her name. A card for Jack Hoffman, a nine--year-old boy who is fan of the University of Nebraska football team and who has been battling brain cancer, is raising awareness for the Team Jack Foundation. And an Heroic Inspirations card featuring Jaclyn Murphy, a young lacrosse player who has fought cancer, was issued to help support the Friends of Jaclyn Foundation.

In September, Upper Deck had Josh Harding, a goaltender in the Minnesota Wild organization who was diagnosed with multiple sclerosis in November 2012, autograph 25 of his Heroic Inspirations cards and add the inscription, "My inspiration is my father."

These were inserted into packs of the 2014-15 NHL O-Pee-Chee series. A number of other signed cards were made available with a donation to his Harding's Hope, a non-profit group raising awareness for and funds to fight MS. Harding, who was awarded the 2012-2013 Bill Masterton Memorial Trophy for his perseverance, sportsmanship and dedication to hockey, is on the roster of the AHL's Iowa Wild this season even as he continues his battle.

"There was no social media 25 years ago. Now, as part of our 25th anniversary, we're doing outreach, giveaways, contests through our Facebook page, our Twitter page and our blog," Jason Masherah, President for Upper Deck, said during a Q&A with NYSportsJournalism earlier this year. "It also allows us to engage and do some things directly with the fans. And it enables the consumers to engage us directly regarding our product offering and content.

"I would like to see the hobby continue to be passed along to the next generation," said Masherah. "We take pride in the fact that this is a healthy hobby, a healthy pastime. It is a way for parents to spend time with their kids. We see that as a big opportunity for growth and I hope that we can still say that in 25 years."

Q&A: On The 25th Anniversary Of Upper Deck, It's Still In Cards We Trust

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