By Barry Janoff
January 13, 2016: He wears on his jersey the logo of the Golden State Warriors, and in 2015 when Stephen Curry led the team to its first NBA title in 40 years and was named the league's MVP, it proved to be golden not only for the All-Star point guard but also for the franchise.
Now in his seventh NBA season, Curry had a breakout year in 2015, proving to be among the best players in the league, in franchise history and, for many, in the mix as one of the best shooting point guards of all time, especially from the three-point line.
It was off the court where the 27-year-old rose to marketing prominence. Among his deals are State Farm, Under Armour (where he has the brand's first line of signature hoops shoes), EA Sports, Express clothing, JBL, Playstation, NBA 2K16, sports-equipment company Zamst and Fanatics Authentic memorabilia.
Over the past year or so he has also appeared in marketing for Foot Locker, EA Sports, Degree Men, East Bay, Muscle Milk, MoGo mouth guards, the NBA on ESPN, NBA on TNT, several spots for ESPN's This is SportsCenter and regionally for the Warriors. In addition, he appeared on a limited-edition box of Wheaties.
He recently added to his roster via a deal with Brita to endorse the brand's water filtration products and the benefits of water in general.
This past season, Curry had the second-most popular-selling jersey in the NBA behind LeBron James, according to the NBA.
"In the second quarter of 2015, we witnessed historic performances and accolades from our incredible portfolio of athletes, including the NBA's MVP and (Golden State Warriors) world champion Stephen Curry; PGA Tour pro Jordan Spieth who won this year's Masters and U.S. Open; and the American Ballet Theatre's first-ever African American female principal dancer, Misty Copeland," Under Armour founder and CEO Kevin Planksaid when the figures were released in July.
Curry, the son of former NBA veteran Del Curry, hosts a golf tournament in San Francisco in alliance with ThanksUSA's scholarship program. The Stephen Curry Foundation supports, among other endeavors, Nothing But Nets, which targets the elimination of malaria, with a focus on Africa. The annual Curry Celebrity Classic Golf Tournament in Charlotte sends proceeds to the Ada Jenkins Center in Davidson.
• Buster Posey
• Jordan Spieth
• Rob Gronkowski
Back to Top Sports Marketers of the Year 2015