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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec202013

Top Sports Marketers Of The Year 2013: Red Bull — The Numbers Add Up To Success

By the Staff of NYSportsJournalism.com

December 19, 2013: Despite a plethora of numbers, Red Bull is a company that does anything but play by the numbers.

The company has sold more than 35 billion cans of its energy drink in 165 countries; publishes more than 2.7 million copies of it's lifestyle magazine, The Red Bulletin, a month, which is part of a media division that also includes the successful Red Bull TV; and sponsors more than 100 athletes, teams and events worldwide, including motorsports, BMX, surfing, snowboarding, Formula One, the MLS New York Red Bulls, Lolo Jones, Lindsey Vonn, Blake Griffin (pictured), Ryan Sheckler, Rickie Fowler and Mike Clark.

In July, the Red Bull Project Endurance, a five-day athletic-science program, brought together in a laboratory built in Death Valley, Calif., 11 scientists — led by Holden MacRae, professor of sports medicine at Pepperdine University — and six ultra-athletes: Rebecca Rusch (endurance mountain biker), Kirsten Sweetland (tri-athlete), Tim Johnson (cyclocross competitor), Kendall Norman (off-road motocross racer) and ultra-runners Karl Metlzer and Dakota Jones.

The purpose: To test and push the mental and physical limits of athletes, to monitor their recovery and see how they performed when pushed beyond the levels currently challenged by athletes.

On Oct. 14, 2012, the Red Bull Stratos challenge saw Felix Baumgartner skydive a record 24 miles, hit a speed of more than 843 MPH and establish numerous other records. In October 2013, to commemorate the one-year anniversary, Red Bull released a 9.5-minute video that showed the entire jump as Baumgartner saw it, via a helmet-cam, along with such real-time readouts as altitude, airspeed, G-force load and other mission data.

One more number: On the exact one-year anniversary of the feat, members of the Red Bull Stratos mission team flew a combined 5,000 miles to Salzburg, Austria, to meet and celebrate with Baumgartner.

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